Gupshup vs Respond.io

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Respond.io is a customer conversation platform for managing chats, calls, and campaigns across channels, with human teams and AI Agents working together. It is aimed at mid-market B2C businesses handling high volumes of customer conversations. AI Agents can answer enquiries, qualify leads, update CRMs, recommend products, book appointments, and route conversations. The unified inbox can bring WhatsApp Business Calls, Messenger Calls, VoIP, messages, and emails into a single customer thread. Listed integrations include WhatsApp Business Platform, TikTok, Facebook Messenger, HubSpot, Salesforce, Google Calendar, Calendly, Zapier, and Google Sheets. Respond.io states that it is GDPR compliant and ISO 27001 certified, with data encrypted in transit and at rest and databases backed up daily. Plans start with Starter at $79/month for five users; Growth and Advanced list ten users, while Enterprise allows unlimited users. A free seven-day trial does not require a credit card, but there is no free plan. WhatsApp fees are separate from the subscription and charged by Meta based on usage.