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SPECIFICTION
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Gupshup vs Sinch RCS for Business

Gupshup

gupshup.ai

Sinch RCS for Business

sinch.com

Side by side

FigureGupshupSinch RCS for Business
Price fromFree—
Free planYes—
Free trial——
Open source——
WebYesYes
Android—Yes
APIYesYes
Plans published41
Spec score · RCS Messaging Platforms8.5 (#5)7.1 (#25)
Spec score · RCS Business Messaging Software8.5 (#5)7.1 (#22)
FoundedGupshup identifies 2004 as its founding year and says it was born in India.2008
HeadquartersCupertino, California, United StatesStockholm, Sweden
IntegrationsGupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce.Sinch Engage lists direct integrations with HubSpot, Salesforce, Zoho CRM, Shopify, and NetSuite; feature availability may differ by ecosystem.

Plans

Gupshup

  • Gupshup messaging feeFree
  • WhatsApp API Self ServePriced on request
  • WhatsApp API Self-ServeFree
  • EnterprisePriced on request

Gupshup pricing →

Sinch RCS for Business

  • Sinch RCS for BusinessPriced on request

Sinch RCS for Business pricing →

In their own words

Gupshup

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Visit gupshup.ai

Sinch RCS for Business

Sinch RCS for Business has no write-up on Specifiction yet; its figures are above.

Visit sinch.com