Gupshup vs Smstools
Gupshup
gupshup.ai
Smstools
smstools.comSide by side
| Figure | Gupshup | Smstools |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · SMS Chatbot Software | 8.3 (#8) | 7.8 (#19) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2004 |
| Headquarters | Cupertino, California, United States | Dilsen-Stokkem, Belgium |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The integrations page lists connections including Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot and Smartschool. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Smstools
Smstools combines SMS, WhatsApp, voice messaging, and other business communications in a browser-based platform, with Android and iOS apps and a developer API. Campaign tools support contact lists, segmentation, personalized messages, scheduling, and reporting. Users can send bulk or long SMS messages and automate templates and birthday messages.
The REST API supports SMS, voice, WhatsApp Business, contact management, workflows, and webhooks. Official SDKs are listed for PHP, Node.js, Ruby, Python, and PowerShell. Integrations include Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot, and Smartschool. Smstools describes itself as an official Meta Tech Partner for WhatsApp Business; pricing for that service varies by country and template type. Its pricing page describes European servers, GDPR compliance, TLS 1.3 client connections, and AES-256 storage encryption. The stated service level is 99.9% uptime, but third-party operator dependencies mean delivery is not guaranteed at 100%. A free plan and free trial are listed. U.S. SMS messaging is listed at €0.03, paid once, billed per message, with no subscription and volume discounts.