Gupshup vs Soprano RCS Business Messaging
Gupshup
gupshup.ai
Soprano RCS Business Messaging
sopranodesign.comSide by side
| Figure | Gupshup | Soprano RCS Business Messaging |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 7.3 (#19) |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | RCS can be used alongside SMS, WhatsApp, email, Viber, voice, and conversational AI through Soprano Connect. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 1994 |
| Headquarters | Cupertino, California, United States | Sydney, Australia |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | RCS can be used alongside SMS, WhatsApp, email, Viber, voice, and Conversational AI in Soprano Connect. |
| Security controls | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. | Soprano lists IP access control, two-factor authentication, single sign-on, and encryption of data at rest and in motion among its platform security capabilities. |
| Who it serves | Gupshup describes its platform for marketing, performance marketing, commerce and growth, and customer support and CX teams. | The product is positioned for enterprises, including organizations in banking, healthcare, and government. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Soprano RCS Business Messaging
- RCS Business MessagingPriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Soprano RCS Business Messaging
Soprano RCS Business Messaging has no write-up on Specifiction yet; its figures are above.