Gupshup vs TextIt
Gupshup
gupshup.ai
TextIt
textit.comSide by side
| Figure | Gupshup | TextIt |
|---|---|---|
| Price from | Free | $25/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · SMS Chatbot Software | 8.3 (#8) | 7.3 (#25) |
| API | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. | TextIt provides a RESTful JSON API with endpoints for contacts, flows, messages, campaigns, channels, tickets and other workspace data. |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | TextIt supports 20+ messaging channels, including SMS, WhatsApp, voice/IVR, Telegram, Messenger and Viber. |
| Human handoff | Yes | Tickets let flows escalate conversations to human agents with conversation history, contact fields and account context. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | TextIt provides custom webhooks, Zapier connections to 2,000+ apps and connections for OpenAI, Anthropic, Google AI and DeepSeek keys. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.