Gupshup vs Trengo
Gupshup
gupshup.ai
Trengo
trengo.comSide by side
| Figure | Gupshup | Trengo |
|---|---|---|
| Price from | Free | €299/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Instagram DM Automation Tools | 8.6 (#3) | 7.9 (#8) |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 8.1 (#14) |
| API | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. | Trengo provides a REST API, webhooks, a JavaScript website-widget API, and custom apps and channels. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2017 |
| Free plan | No | No |
| Headquarters | Cupertino, California, United States | Utrecht, Netherlands |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The integration hub lists tools including HubSpot, Salesforce, Shopify, WooCommerce, and BigCommerce. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Trengo
- Boost€299 a month
- Pro€499 a month
- EnterprisePrice not published
- Boost (annually billed)€299 a month
- Boost (monthly billed)€349 a month
- Pro (annually billed)€499 a month
- Pro (monthly billed)€599 a month
- Enterprise (annually billed)Priced on request
- Enterprise (monthly billed)Priced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Trengo
Trengo brings WhatsApp, email, live chat, social media and voice calls into a shared inbox for teams. Agents can collaborate on conversations, which are distributed using round-robin routing. Its AI assistant can suggest replies or send them automatically, and AI Journeys automate multi-step conversations and workflows across channels. Conversation usage is counted in seven-day windows; a message outside a window starts a new conversation. The integration hub includes HubSpot, Salesforce, Shopify, WooCommerce and BigCommerce. Developers can use a REST API, webhooks, a JavaScript website-widget API, and custom apps and channels. Trengo runs on Android, iOS, macOS, Windows and the web, and offers an API. Boost costs €299.00 per month billed annually for 10 users and 6,000 conversations per year; Pro is €499.00 per month billed annually for 20 users and 18,000 conversations per year. Monthly billing is also available: Boost at €349.00 per month and Pro at €599.00 per month. Enterprise pricing is custom. There is no free plan, but a free trial is available.