Gupshup vs Twilio Conversations
Gupshup
gupshup.ai
Twilio Conversations
twilio.comSide by side
| Figure | Gupshup | Twilio Conversations |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Chat Api | 8.5 (#3) | 7.9 (#12) |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | Twilio says its Conversations products natively support Twilio Voice and Messaging, with more channels to come. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2008 |
| Headquarters | Cupertino, California, United States | San Francisco, California, United States |
| Security and compliance | Its security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program. | Twilio states its Conversations products use infrastructure with SOC 2 Type II, ISO 27001, GDPR, HIPAA eligibility for Conversation Relay, and PCI DSS in evaluation. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Twilio Conversations
- Conversation Memory — Memory generationFree
- Conversation OrchestratorFree
- Conversation Intelligence — Twilio-authored Language Operators$0.01, paid once
- Conversation Memory — Daily utilized profiles$0.01, paid once
- Enterprise Knowledge — Storage$0.02, paid once
- Conversation Relay$0.07, paid once
- Conversation Intelligence — Custom Language OperatorsPrice not published
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Twilio Conversations
Twilio Conversations has no write-up on Specifiction yet; its figures are above.