Gupshup vs WhatsApp Now

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

WhatsApp Now is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. It says it uses Meta's WhatsApp Business Platform on its Cloud API. Teams can create, schedule, and manage personalized campaigns with audience segmentation and targeting, while a shared inbox supports collaborative handling of conversations. Listed AI chatbot uses include answering FAQs, qualifying leads, handling bookings, and guiding customer journeys around the clock. For authentication, the platform supports OTP templates and automatic SMS fallback. Real-time reporting covers campaign performance, engagement, conversions, response rates, and audience behavior. Users can sync a CRM or connect lead sources when importing audiences and creating campaigns. The listed platforms are Android, iOS, web, and API. API setup requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account, and a verified phone number. The Pay as you go plan costs nothing and includes a shared inbox, broadcasting, scheduling, unlimited contacts, up to 10 tags, and up to five custom attributes. Enterprise costs ₹4,999 a month, billed monthly, with additional conversation charges.