WhatsApp Now

WhatsApp Now is a WhatsApp Business API service for campaigns, customer conversations, automation and authentication. It fits businesses that need marketing and support in the same WhatsApp workspace, especially teams using one-time passwords. The main trade-off is a setup that depends on Meta business verification and an Enterprise tier that adds conversation charges.

Overview

The service runs on Meta’s official WhatsApp Business Platform through the Cloud API. It combines outbound campaign management with shared support conversations, chatbot workflows and OTP delivery, making it a broader operating layer than a simple messaging endpoint.

Key features

Campaigns can be created, scheduled and managed with audience segmentation and targeting. CRM synchronization and lead-source connections help bring audiences into campaigns. Real-time reporting covers campaign performance, engagement, conversions, response rates and audience behavior, giving teams metrics for recurring outreach rather than one-off announcements.

AI chatbot use cases include answering FAQs, qualifying leads, handling bookings and guiding customer journeys around the clock. A shared team inbox allows sales, support and customer-success staff to work on WhatsApp conversations together. Template management, media messaging and automation workflows extend the platform beyond broadcasts.

WhatsApp OTP supports authentication templates and automatic SMS fallback. That fallback is useful when a customer cannot complete verification in WhatsApp, although it also means the authentication flow spans two channels. The pricing FAQ states that WhatsApp’s end-to-end encryption keeps message contents accessible only to sender and recipient, so WhatsAppNow cannot decrypt them.

API onboarding requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account and a verified phone number. Implementation support and feedback are directed to [email protected]. Test credits are offered for evaluating the product before committing.

Pricing

The listed model is freemium, with a free trial and paid pricing from ₹4,999/mo. The Pay as you go plan is shown at free, billed monthly. It includes a shared team inbox, broadcasting and retargeting, a campaign scheduler, unlimited contacts, up to 10 tags and up to 5 custom attributes. Despite the plan name, the published allowances make it a constrained starting tier: contact volume is not the limiter, but classification and custom-data fields are.

Enterprise costs ₹4,999 a month, billed monthly. It includes everything in the basic plan, plus unlimited tags, unlimited custom attributes and a dedicated account manager. Additional conversation charges apply, so organizations with substantial message traffic should budget beyond the subscription. Enterprise is the sensible fit for teams whose segmentation scheme or customer records exceed the basic plan’s field caps; smaller teams can start with the free tier and use the trial or test credits to assess those limits.

Platforms

WhatsApp Now supports Android, iOS, web and API access. The API route is appropriate for businesses connecting their own systems, while the web and mobile availability suits teams handling conversations directly.

Who it's for

The product is designed for businesses from small companies to large enterprises. It is strongest for organizations running segmented campaigns, shared customer support and WhatsApp-based authentication together. It is less compelling for a business that only needs basic person-to-person WhatsApp messaging or a standalone SMS API, because the setup and conversation-based charges add operational complexity.

Pros and cons

Pros

One platform for outreach and support: campaign scheduling, a collaborative inbox and automation cover distinct team workflows.

Useful authentication fallback: WhatsApp OTP templates can switch to SMS when WhatsApp verification fails.

Operational reporting: conversion, response and audience-behavior metrics support measurable campaigns.

Unlimited contacts on the free tier: list size is not capped, even though tags and custom attributes are.

Cons

Basic-tier organization limits: 10 tags and five custom attributes may constrain detailed segmentation.

Enterprise usage costs are open-ended: the ₹4,999 monthly fee is accompanied by additional conversation charges.

Non-trivial API prerequisites: Meta business verification, account linking and a verified phone number are required before implementation.

Alternatives

Consider WhatsApp Business API Providers when you want to compare a wider provider field before selecting a platform.

Chatwoot is the better choice when open-source deployment, self-hosting and a free Hacker plan for up to two agents and 500 conversations per month matter more than WhatsApp-focused campaign and OTP tooling.

AiSensy suits teams seeking a free-forever tier with larger published allowances for agents, tags, attributes and segments.

Trengo is an option for organizations wanting a paid omnichannel workspace with desktop platforms and annual conversation quotas.

Clickatell SMS API is preferable when the requirement is an SMS API with destination-based message pricing rather than a WhatsApp workspace.

WhatsApp is the straightforward choice for free personal messaging across mobile and desktop platforms.

BotSailor is worth considering for a free plan centered on AI tokens, visual flow building and an omnichannel inbox.

Interakt is an alternative paid messaging product with a low-priced Starter plan and Instagram capabilities.

Respond.io fits teams that prefer a paid team-inbox product with published user, contact and AI-credit allowances.

Verdict

Choose WhatsApp Now if your business needs campaign targeting, collaborative WhatsApp support and OTP authentication in one API-based system. Its free tier is a practical way to begin, but the tag and attribute caps, Meta onboarding requirements and Enterprise conversation charges make it a poor fit for simple messaging or tightly predictable budgets.