MSG91 vs WhatsApp Now
MSG91
msg91.comWhatsApp Now
messagecentral.comSide by side
| Figure | MSG91 | WhatsApp Now |
|---|---|---|
| Price from | ₹2,000/mo | ₹4,999/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 11 | 3 |
| Spec score · WhatsApp Business API Providers | 9.0 (#4) | 7.8 (#18) |
| Integrations | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. | The product page says users can sync a CRM or connect lead sources when importing audiences and creating campaigns. |
| Product | MSG91 describes itself as a cloud communication platform offering APIs and tools for SMS, WhatsApp, RCS, email, voice and authentication. | WhatsAppNow is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. |
Plans
MSG91
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 1,17,648 India-to-India messagesPrice not published
- SMS — 16,500 India-to-India messagesPrice not published
- SMS — 30,000 India-to-India messagesPrice not published
- SMS — 4,50,000 India-to-India messagesPrice not published
- SMS — 5,000 India-to-India messagesPrice not published
- SMS — 60,000 India-to-India messagesPrice not published
WhatsApp Now
- Pay as you goFree
- Enterprise₹4,999 a month
- Pay as you goPriced on request
In their own words
WhatsApp Now
WhatsApp Now is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. It says it uses Meta's WhatsApp Business Platform on its Cloud API. Teams can create, schedule, and manage personalized campaigns with audience segmentation and targeting, while a shared inbox supports collaborative handling of conversations. Listed AI chatbot uses include answering FAQs, qualifying leads, handling bookings, and guiding customer journeys around the clock. For authentication, the platform supports OTP templates and automatic SMS fallback. Real-time reporting covers campaign performance, engagement, conversions, response rates, and audience behavior. Users can sync a CRM or connect lead sources when importing audiences and creating campaigns. The listed platforms are Android, iOS, web, and API. API setup requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account, and a verified phone number. The Pay as you go plan costs nothing and includes a shared inbox, broadcasting, scheduling, unlimited contacts, up to 10 tags, and up to five custom attributes. Enterprise costs ₹4,999 a month, billed monthly, with additional conversation charges.