BotSailor vs WhatsApp Now

BotSailor is an AI-powered customer engagement and automation platform for sales, support, marketing, and commerce. It handles conversations across WhatsApp, Instagram, Facebook Messenger, Telegram, and website chat. AI agents can use business knowledge, collect information, route conversations, trigger automations, call APIs, or hand discussions to people. The platform also provides visual chatbot flows, broadcasts, follow-up sequences, lead capture, social automation, and a shared team inbox. Commerce connections to Shopify, WooCommerce, and Salla support product discovery, cart recovery, order notifications, payment journeys, and post-purchase support. Listed integration options include Google Sheets, webhooks, WPForms, Elementor, Google Forms, HTTP API, Shopify, and WooCommerce. Its REST API covers messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, using API-key authentication. BotSailor offers white-label and reseller solutions. The Free plan is free and includes 200 subscribers and 200K AI tokens per month. The listed Premium 1K plan costs $14.99 a month and includes 1K subscribers and 2M AI tokens per month. Third-party messaging providers may charge separately.

WhatsApp Now is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. It says it uses Meta's WhatsApp Business Platform on its Cloud API. Teams can create, schedule, and manage personalized campaigns with audience segmentation and targeting, while a shared inbox supports collaborative handling of conversations. Listed AI chatbot uses include answering FAQs, qualifying leads, handling bookings, and guiding customer journeys around the clock. For authentication, the platform supports OTP templates and automatic SMS fallback. Real-time reporting covers campaign performance, engagement, conversions, response rates, and audience behavior. Users can sync a CRM or connect lead sources when importing audiences and creating campaigns. The listed platforms are Android, iOS, web, and API. API setup requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account, and a verified phone number. The Pay as you go plan costs nothing and includes a shared inbox, broadcasting, scheduling, unlimited contacts, up to 10 tags, and up to five custom attributes. Enterprise costs ₹4,999 a month, billed monthly, with additional conversation charges.