Gupshup vs WhatsApp
Gupshup
gupshup.aiSide by side
| Figure | Gupshup | |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 8.3 (#8) |
| Company size | LinkedIn lists Gupshup as a privately held company with 1,001–5,000 employees and San Francisco headquarters. | LinkedIn lists WhatsApp's company size as 51–200 employees. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2009 |
| Free plan | No | Yes |
| Headquarters | Cupertino, California, United States | LinkedIn lists WhatsApp headquarters at Menlo Park, California. |
| Rating on Capterra | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 16,467 reviews |
| Rating on G2 | 4.4 out of 5 from 67 reviews | 4.6 out of 5 from 247 reviews |
| Rating on GetApp | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 16.4K reviews |
| Rating on TrustRadius | 8 out of 10 from 3 reviews | 9 out of 10 from 235 reviews and ratings |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | WhatsApp is a messaging and voice-over-IP service for text, voice and video calls, media, files and locations. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
- WhatsAppFree
- WhatsApp Business appFree
- WhatsApp MessengerFree
- WhatsApp Business PlatformPriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
WhatsApp is a free messaging and calling app for Android, iOS, macOS, web, and Windows. Users can exchange text, photos, videos, documents, and location, and make voice calls. Voice and video calls are end-to-end encrypted, have no time limits, and work one-to-one or in groups across iOS, Android, and web; group calls support up to 32 people. Calls can also be made in a browser. WhatsApp says end-to-end encryption keeps personal messages and calls private from others, including WhatsApp. Privacy controls include locked chats, disappearing messages, encrypted backups, online-visibility settings, and blocking unknown callers. Users can report messages, people, or businesses, and block contacts. Up to four devices can be linked to a primary phone, which is required to register an account and link new devices. Minimum requirements listed include Android OS 6.0, iOS 15.1, macOS 12.1, and Windows 10 or newer; iPadOS 15.1 is also listed. Data charges may apply, and calls use an internet connection. WhatsApp Business helps businesses showcase products and services and build customer relationships.