Gupshup vs Zenvia RCS for Business
Gupshup
gupshup.ai
Zenvia RCS for Business
zenvia.comSide by side
| Figure | Gupshup | Zenvia RCS for Business |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 6.8 (#29) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 6.8 (#26) |
| Spec score · Communication Platform as a Service (cPaaS) Platforms | 8.4 (#5) | 6.8 (#15) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2003 |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Zenvia Customer Cloud offers more than 20 native connectors and open APIs for custom integrations. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Zenvia RCS for Business
- RCS Basic (Brazil; USD 400 channel pack)Priced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Zenvia RCS for Business
Zenvia RCS for Business has no write-up on Specifiction yet; its figures are above.