Gupshup vs Zowie
Gupshup
gupshup.ai
Zowie
getzowie.comSide by side
| Figure | Gupshup | Zowie |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 0 |
| Spec score · Customer Service Automation Software | 8.4 (#2) | 7.1 (#14) |
| Spec score · Chatbot Builders | 8.7 (#35) | 7.9 (#140) |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | Zowie lists chat, email, SMS, voice, Hello, WhatsApp, and Messenger as supported agent channels. |
| Headquarters | Cupertino, California, United States | 8 The Green, Dover, DE 19901, USA |
| Human handoff | Yes | Yes |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Zowie lists Shopify, Magento, BigCommerce, WooCommerce, Klaviyo, Zendesk, Salesforce, Freshdesk, and other commerce and service systems among its integrations. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Zowie
Zowie is a platform for building, deploying and monitoring customer-facing AI agents, with capabilities for support, claims, conversational banking and commerce. Agent Studio combines deterministic Flows, goal-driven Playbooks and Knowledge retrieval. The Orchestrator classifies customer intent, assigns an agent, adapts replies to the channel and logs decisions. Agents can operate across website widgets, mobile apps, email, phone, Facebook Messenger, Instagram Direct, WhatsApp and Viber, with human handoff, voice, multilingual support and workflow actions. Agent Connect connects in-house agents, third-party vendors and human teams through REST API, A2A or SDKs. Supervisor scores conversations, while Traces records decision reasoning and routing activity. Deployment options include managed cloud, private cloud and on-premises; air-gapped deployment is available for on-premises. The platform lists integrations including Shopify, Magento, BigCommerce, WooCommerce, Klaviyo, Zendesk, Salesforce and Freshdesk. Zowie describes the platform as built for enterprises across industries including banking, fintech, telecommunications, insurance, retail and commerce, logistics and healthcare. Pricing is on request, with fees set in an Order Form.