GWI Audiences vs Pulsar
GWI Audiences
gwi.com
Pulsar
pulsarplatform.comSide by side
| Figure | GWI Audiences | Pulsar |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Audience Intelligence Platforms | 7.8 (#1) | 7.3 (#4) |
| Data coverage | GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. | Pulsar says it collects social, search, news media, and web data from 195 countries and detects sentiment, topics, and emotions in all languages. |
| Headquarters | London, United Kingdom | Pulsar’s contact page lists its London office at Northburgh House, 10 Northburgh Street, London EC1V 0AT. |
| Integrations | GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools. | The maker describes a Google Analytics integration for CORE and a one-click Audiense integration for TRAC audience segmentation. |
| Support | Enterprise clients receive a dedicated account manager as standard. | Pulsar describes its SaaS subscription as including training, account support, and customer success support. |
Plans
GWI Audiences
- FREEFree
- PLUSPrice not published
- PROPriced on request
- TEAMSPriced on request
In their own words
GWI Audiences
GWI Audiences helps users build target audiences for data-driven strategies and tailored campaigns. Its builder draws on more than 250K data points across 50+ markets, covering interests, behaviors, buying habits and preferences. Each audience shows the number of real-world survey respondents in its sample, and saved audiences can produce automatic top insights. Users can share audiences with colleagues, export them as PNG files or save them in shareable dashboards. GWI APIs embed automatically refreshed insights in BI platforms, custom systems and other tools. GWI MCP connects insights to AI tools including ChatGPT, Claude and Copilot. The Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. The service is a web-based SaaS platform with dashboards, cross-tabulation tools and API access. The FREE plan is free and includes 10 Agent Spark prompts a month, unlimited GWI Canvas decks and chart generation. PLUS is listed at $1,501,500 a month; PRO and TEAMS have no listed price. Fusions with Helixa, Audiense or Nielsen require paid subscriptions to both GWI and the partner.