HAM vs Oracle Responsys
HAM
goham.ioOracle Responsys
oracle.comSide by side
| Figure | HAM | Oracle Responsys |
|---|---|---|
| Price from | — | $0.17/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Customer Lifetime Value Software | 7.3 (#28) | 8.4 (#5) |
| Headquarters | Dover, Delaware, United States | Austin, Texas, USA |
| Integrations | The site lists Skio, Recharge, Stay, Ordergroove, Klaviyo, Meta, Google Ads, Rivo, Attentive, Gorgias, Okendo, Yotpo, and Loop among its integrations. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Intended users | HAM describes features for retention, data, growth, operations, lifecycle, and executive teams at subscription brands. | Oracle describes Responsys as campaign management for B2C marketing teams. |
| Purpose | HAM describes itself as an analytics platform built for subscription brands to understand subscriber retention, churn, and growth. | Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time. |
| Security | HAM's terms say it maintains internal security controls and commercially reasonable administrative, technical, and physical safeguards for the product and customer content. | Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. |
Plans
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
HAM
HAM is a web-based analytics platform for subscription brands. It focuses on subscriber retention, churn, growth, cohort analysis, customer segmentation, and profitability metrics, with real-time data refresh. Teams can ask Claude Desktop or Claude Code questions about subscription data through HAM’s MCP connection. They can also describe a dashboard in plain English, then edit, save, and share the generated result. HAM says custom dashboards contain more than 70 charts and segments using attributes such as product, activation date, discount code, and order tags. Custom segments help investigate churn causes, including drop-offs linked to order number or shipping delays. The platform preserves retention, churn, and lifetime-value history through migrations, including cohorts from 12 or more months earlier. It tracks product additions and removals, including bundles, for cross-sell analysis and average-order-value growth. HAM can surface trends and anomalies and compare cohort outcomes during retention tests. Pricing is on request.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.