HAM vs RevenueCat

HAM is a web-based analytics platform for subscription brands. It focuses on subscriber retention, churn, growth, cohort analysis, customer segmentation, and profitability metrics, with real-time data refresh. Teams can ask Claude Desktop or Claude Code questions about subscription data through HAM’s MCP connection. They can also describe a dashboard in plain English, then edit, save, and share the generated result. HAM says custom dashboards contain more than 70 charts and segments using attributes such as product, activation date, discount code, and order tags. Custom segments help investigate churn causes, including drop-offs linked to order number or shipping delays. The platform preserves retention, churn, and lifetime-value history through migrations, including cohorts from 12 or more months earlier. It tracks product additions and removals, including bundles, for cross-sell analysis and average-order-value growth. HAM can surface trends and anomalies and compare cohort outcomes during retention tests. Pricing is on request.

RevenueCat helps developers manage in-app purchases and subscriptions across platforms. Its Purchases SDK implements purchases and subscriptions and syncs tokens with RevenueCat's server. Developers can configure paywalls remotely and run A/B tests for pricing models. The dashboard lists reporting for 40+ metrics, automated daily normalized data deliveries, and real-time webhook notifications. RevenueCat Web supports RevenueCat Billing, Stripe Billing, and Paddle Billing, along with a web SDK, purchase links, paywalls, funnels, and external purchase sync. Listed integrations include Adjust, AppsFlyer, Meta Ads, Amplitude, Mixpanel, Braze, Intercom, Slack, Segment, Stripe, and Paddle. App-store subscription events are detected server-side and can be forwarded to configured third-party tools. Pro costs nothing up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue. Growth Tools has no listed price; its features include paywalls, web-to-app funnels, and A/B/n testing. Enterprise pricing is custom and usage-based. The company describes its audience as developers ranging from new teams to those scaling to millions of customers.