Hapag-Lloyd Live Position vs project44 Ocean Visibility

Hapag-Lloyd Live Position tracks dry containers across ship, rail, and truck journeys using IoT devices attached to containers. The tracking view shows status, location, ETA, inland distance traveled, and planned or updated shipment information. A shipment must be purchased as a whole, even if some containers lack devices, and the service is available only for dry containers equipped with a smart device.

GPS trackers transmit location data every 15 minutes. For eligible Carrier Haulage import bookings, Live ETA is included and updates arrival estimates using device data and past planned-versus-actual transport performance. ETA changes appear automatically on the website and API. Customers can view vessel history, with vessel data updated every 24 hours, and download tracking data as CSV. Access is through the Online Business Suite for signed-in customers. Carrier Haulage is listed at free; Merchant Haulage costs $15, paid once per container. The API is available for customer systems; self-onboarding is free and comprehensive IT onboarding is USD 5,000.

project44 Ocean Visibility provides real-time container-level information for ocean freight, with the aim of helping reduce demurrage, detention, and lost containers. It reports coverage of 98% of global ocean volumes and monitoring of more than 350,000 containers daily, with visibility across nearly all shipping lines, more than 700 ports, and 5,000 vessels. Predictive ETAs extend through container discharge; project44 describes them as more accurate than carrier ETAs when shipments are significantly early or delayed. Customers can start tracking in Movement using a bill of lading, booking number, or container ID. Additional capabilities include RoRo and barge visibility, GLEC-accredited emissions visibility, and AI document parsing. Ocean APIs provide integration options for a TMS or other system, including authentication, ETAs, and webhooks. The product supports ocean and intermodal tracking, exception alerts, inventory and order management, document management, and API access. It is available on web, Android, and iOS. Pricing is on request.