Hapag-Lloyd Live Position vs Shippeo

Hapag-Lloyd Live Position tracks dry containers across ship, rail, and truck journeys using IoT devices attached to containers. The tracking view shows status, location, ETA, inland distance traveled, and planned or updated shipment information. A shipment must be purchased as a whole, even if some containers lack devices, and the service is available only for dry containers equipped with a smart device.

GPS trackers transmit location data every 15 minutes. For eligible Carrier Haulage import bookings, Live ETA is included and updates arrival estimates using device data and past planned-versus-actual transport performance. ETA changes appear automatically on the website and API. Customers can view vessel history, with vessel data updated every 24 hours, and download tracking data as CSV. Access is through the Online Business Suite for signed-in customers. Carrier Haulage is listed at free; Merchant Haulage costs $15, paid once per container. The API is available for customer systems; self-onboarding is free and comprehensive IT onboarding is USD 5,000.

Shippeo provides real-time transportation visibility and predictive ETAs for shippers, carriers, and logistics providers. Its platform tracks shipments across road, sea, rail, and air, with coverage also described for ports and terminals, intermodal rail, parcel, and last-mile transport. Teams can follow shipment milestones and receive early warnings about disruption risks. Operations tools include shipment communication, branded recipient portals with live shipment information, digital transport documents, proof of delivery, carbon visibility, and detention and demurrage functions. Shippeo AI uses specialized agents for work such as tracking and data quality, and can analyze data and propose fixes in workflows. The Integration Hub connects enterprise systems including TMS, ERP, road planning tools, CRMs, and data lakes; named partners include SAP, CGI, HARDIS Supply Chain, e2open, and Elemica. Shippeo says data is stored in the European Union, access is role-managed, and customers retain ownership. It also says default collection does not involve continuous 24/7 tracking. Pricing is on request, and businesses are directed to contact sales or book a demo. The platform is listed for web, iOS, Android, and API.