Happierleads vs VisiLead

Happierleads is a paid web, API, and browser-extension service that identifies anonymous B2B website visitors. It can reveal a person, work email, LinkedIn profile, and buying intent across more than 174 countries. Identified visitors receive scores from 0 to 100 against an ideal customer profile, while the service tracks over 353 B2B buying-signal topics from sources such as G2, review sites, job boards, and news alerts. Its email-verification waterfall chains providers and advertises 98%+ inbox deliverability. Session recordings show pages visited, clicks, and scroll depth for named visitors and are included on every plan. Native CRM connections include HubSpot, Salesforce, Pipedrive, Zoho CRM, GoHighLevel, and Slack; Zapier, Pabbly Connect, and webhooks extend integrations. Installation supports snippets, plugins, templates, and custom sites. Happierleads states SOC 2 Type II, GDPR, and CCPA compliance, with 90-day default retention. Pricing starts at $99/mo with a 7-day trial.

VisiLead is a web tool that identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. Visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. It attributes identified companies to channels such as Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. Conversion goals can connect signups, demos, and form fills to the channel that drove them. Slack, email, and webhook alerts are listed, along with CSV export. VisiLead says setup uses a single script and takes about two minutes without a developer. Its typical identification rate is stated as 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. The company says it uses publicly available business data to identify companies, while individual identification occurs through consent-based interactions. The Free plan is free and includes 10 credits, one website, and 7-day data history. Starter costs $29 a month and includes 100 monthly credits, one website, and 14-day history. Native CRM integrations for closed-deal revenue attribution are in development.