Hawkeye vs Labvanced

Hawkeye is an eye-tracking tool for examining how people look at websites, images, and prototypes. It is software-based and does not need dedicated eye-tracking hardware, though its iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, and the tool supports prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can aggregate results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Calibration centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 per month, billed monthly. Hawkeye runs on iPhone, iPad, and the web.

Labvanced is a no-code platform for designing and running behavioral research experiments. Researchers use graphical tools to build studies and can collect millisecond-precise reaction-time measures and webcam-based eye tracking. Study elements include questionnaires, audio and video stimuli, mouse tracking, and real-time multi-participant sessions. Labvanced documents recruitment integrations including Prolific, CloudResearch, Sona Systems, Besample, Panelabs, Amazon Mechanical Turk, and Clickworker. Its desktop app can connect EEG systems, eye trackers, motion sensors, and wearables through Lab Streaming Layer, and can run locally without internet access; that app is available to group and departmental license holders for Windows, MacOS, and Linux Ubuntu. A Chrome extension enables controlled studies on live third-party websites while recording gaze, clicks, hovering, and scrolling. Labvanced says webcam eye-tracking video is not sent to its servers or experimenters by default. The free plan includes 300 MB of storage, 10 recordings, and one active recruiting link. Paid tiers list live chat, with some adding premium email support or onboarding. Labvanced was released in 2018 and is maintained by Scicovery GmbH.