Hawkeye vs OGAMA

Hawkeye is an eye-tracking tool for examining how people look at websites, images, and prototypes. It is software-based and does not need dedicated eye-tracking hardware, though its iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, and the tool supports prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can aggregate results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Calibration centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 per month, billed monthly. Hawkeye runs on iPhone, iPad, and the web.

OGAMA is Windows freeware for recording and analyzing eye-tracking and mouse-tracking data in slideshow experiments. It supports direct recording with Tobii, alea and SMI systems, along with the open-source ITU Gazetracker solution. Gazetracker can use infrared-ready webcams or a modified PlayStationEye camera. OGAMA can also import ASCII recordings from eye-tracking and presentation software or hardware. Its analysis tools include database-driven preprocessing and filtering, attention maps, areas of interest, saliency calculations, Levenshtein distances, and replay with AVI recording. Output can be used directly with statistical software packages. OGAMA is an open-source project written in C#.NET, and users can adapt its code. The maintainer announced in May 2016 that they had stopped supporting the project because they no longer had time for support and feature requests.