HCL Digital Experience vs Magnolia DXP
HCL Digital Experience
hcl-software.com
Magnolia DXP
magnolia-cms.comSide by side
| Figure | HCL Digital Experience | Magnolia DXP |
|---|---|---|
| Price from | — | $3,500/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Digital Experience - Enterprise Software | 8.6 (#2) | 7.7 (#11) |
| Spec score · Digital Experience Platforms | 8.6 (#5) | 7.8 (#12) |
| Spec score · Digital Experience - Midmarket Software | 8.5 (#9) | 7.7 (#19) |
| Spec score · Java CMS | 8.5 (#7) | 7.7 (#10) |
| Deployment | DX supports traditional on premises deployment in WebSphere Application Server infrastructure and container based deployment in Kubernetes. | DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud. |
| Founded | HCLTech states that HCL was founded in 1976; HCLSoftware was established as the products division in 2018. | 1997 |
| Headquarters | HCLSoftware and HCLTech are headquartered in Noida, Uttar Pradesh, India. | Basel, Switzerland |
| Integrations | Documented integrations include HCL Leap, HCL Volt MX Foundry, OpenSearch, DB2, Web Application Bridge and more than 350 Volt Foundry connectors. | Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. |
| Personalization | Its personalization engine can select content for users or groups using profiles, rules, campaigns and visitor attributes. | Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences. |
| Security | DX documentation describes security topics including authentication, authorization, Portal Access Control, SAML single sign on, and OpenID Connect. | Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center. |
| Support | The pricing page lists forum based customer support for Free / Trial and 24 x 7 customer support for Full; app monitoring and support is available with the DX Cloud offering. | Magnolia describes responsive human support and says a Customer Success Manager is included. |
Plans
In their own words
HCL Digital Experience
HCL Digital Experience is an enterprise platform for bringing content, data, applications and business processes together to build personalized experiences for customers, employees and partners. It includes web content and digital asset management, with tools for lifecycle management, editing, publication and versioning. Teams can expose content through WCM REST APIs for applications outside the platform, including mobile apps, commerce sites and standalone React applications. The personalization engine supports rules and campaigns and also has a REST API. The platform combines applications, content and assets into websites, with personalization and role-based access control. Documented integrations include HCL Commerce, HCL Connections, HCL Leap, HCL Volt MX Foundry, Huddo Boards, SharePoint and IBM MobileFirst. Deployment options include WebSphere Application Server infrastructure and Kubernetes containers, as well as cloud, on-premises and hybrid environments, including AWS, Google Cloud and Azure. Pricing is on request. A Free / Trial plan is listed with one content author, unlimited developers, sites and end users, one environment, and forum support; Full includes 24 x 7 support.
Magnolia DXP
Magnolia DXP is a digital experience platform for organizations managing content, channels, governed AI, and connected systems across multiple brands, sites, regions, and languages. Marketers get a visual WYSIWYG editor and a workspace for content, assets, and personalization. Visitor segments can use behavior, location, or device data to tailor websites, mobile apps, and portals. AI agents can find content, move through applications, generate assets and variants, and assist with workflows allowed by user permissions. DX Cloud is managed by Magnolia, while DX Core runs on customer-managed infrastructure, including on-premises or private cloud. Listed connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. The platform supports headless delivery, experimentation, journey orchestration, digital assets, and experience analytics. A free plan is listed. DX Core starts at $3,500 a month; DX Cloud starts at $6,000 a month, with prices varying by deployment and service terms.