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Magnolia DXP

magnolia-cms.com

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Spec score 7.8 #12 of 26 in Digital Experience Platforms

What it is

Magnolia DXP is a digital experience platform for organizations managing content, channels, governed AI, and connected systems across multiple brands, sites, regions, and languages. Marketers get a visual WYSIWYG editor and a workspace for content, assets, and personalization. Visitor segments can use behavior, location, or device data to tailor websites, mobile apps, and portals. AI agents can find content, move through applications, generate assets and variants, and assist with workflows allowed by user permissions. DX Cloud is managed by Magnolia, while DX Core runs on customer-managed infrastructure, including on-premises or private cloud. Listed connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. The platform supports headless delivery, experimentation, journey orchestration, digital assets, and experience analytics. A free plan is listed. DX Core starts at $3,500 a month; DX Cloud starts at $6,000 a month, with prices varying by deployment and service terms.

Spec sheet

Product
Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform.Read 29 Sep 2026 · magnolia-cms.com
Deployment
DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud.Read 29 Sep 2026 · magnolia-cms.com
Free plan
YesRead 20 Sep 2026 · magnolia-cms.com
Integrations
Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS.Read 29 Sep 2026 · magnolia-cms.com
Security
Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center.Read 29 Sep 2026 · magnolia-cms.com
Support
Magnolia describes responsive human support and says a Customer Success Manager is included.Read 29 Sep 2026 · magnolia-cms.com
Headquarters
Basel, SwitzerlandRead 28 Sep 2026 · magnolia-cms.com
Founded
1997Read 28 Sep 2026 · magnolia-cms.com
Company
Magnolia says it was founded in Basel, Switzerland, in 1997 by Boris Kraft and Pascal Mangold.Read 29 Sep 2026 · magnolia-cms.com
Authoring
Magnolia provides marketers with a visual WYSIWYG editor and a workspace for content, assets, and personalization.Read 29 Sep 2026 · magnolia-cms.com
Cloud limits
DX Cloud offers up to 99.9% uptime, while DX Core uptime depends on the customer's infrastructure setup.Read 29 Sep 2026 · magnolia-cms.com
Content and AI
Its AI agents can locate content, navigate apps, generate assets and variants, and assist with permitted workflows under user permissions.Read 29 Sep 2026 · magnolia-cms.com
Enterprise use
The platform is designed for multi-brand, multi-site, multi-region, and multi-language digital experiences.Read 29 Sep 2026 · magnolia-cms.com
Identity management
The platform supports single sign-on, identity provider federation, automated user provisioning and de-provisioning, and granular permissions.Read 29 Sep 2026 · magnolia-cms.com
Integration framework
Its integration frameworks cover commerce, marketing automation, digital asset management, analytics, and optimization.Read 29 Sep 2026 · magnolia-cms.com
Personalization
Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences.Read 29 Sep 2026 · magnolia-cms.com

Plans and prices

Magnolia DX Core $3,500 a month From $3,500 / month Self-hosted · price varies with multisite support, business continuity, SLA and support Read 29 Sep 2026 · magnolia-cms.com
Magnolia DX Cloud $6,000 a month From $6,000 / month Managed PaaS · price varies with traffic, uptime guarantee, cloud deployment, SLA and support Read 29 Sep 2026 · magnolia-cms.com

Every Magnolia DXP plan and price →

Strong points and limits

Strong points

  • Supports multi-site and multi-language experiences
  • Visual editor for marketers
  • AI agents operate under user permissions
  • Offers managed and self-hosted deployment
  • Includes listed enterprise system connectors

Limits

  • DX Core starts at $3,500 a month
  • DX Cloud starts at $6,000 a month
  • Cloud uptime is up to 99.9%
  • Core uptime depends on customer infrastructure

Who it suits

Magnolia DXP suits enterprises coordinating digital experiences across brands, regions, languages, and channels. It is also aimed at teams needing customer-managed or Magnolia-managed deployment and connected business systems.

Verdict

Magnolia DXP covers enterprise content, personalization, integrations, AI assistance, and deployment choices in one platform. Its listed starting prices and infrastructure responsibilities make plan and operating requirements important to review.

Where Specifiction places it

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