Heap vs MonsterInsights
Heap
heap.ioMonsterInsights
monsterinsights.comSide by side
| Figure | Heap | MonsterInsights |
|---|---|---|
| Price from | Free | $8.29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 5 |
| Spec score · Web analytics tools | 9.1 (#8) | 8.6 (#26) |
| AI analytics | The homepage presents Sense Chat and Sense AI for natural-language analysis and proactive insights. | AI Traffic reports visits and sales attributed to AI platforms, and Charlie Chat answers questions using Google Analytics data. |
| Conversion funnels | Yes | Yes |
| Data retention | limited | unlimited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. | The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. |
| Privacy controls | Heap says customers can disable IP-address or geolocation capture and configure privacy controls for session data. | The integrations page lists consent management integrations including Cookiebot, Cookie Notice, WPConsent, Complianz, and CookieYes. |
Plans
MonsterInsights
- FreeFree
- Plus$99.50 a year
- Pro$199.50 a year
- Elite$299.50 a year
- Agency$799 a year
In their own words
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.
MonsterInsights
MonsterInsights has no write-up on Specifiction yet; its figures are above.