Heatmap vs Mixpanel
Heatmap
heatmap.com
Mixpanel
mixpanel.comSide by side
| Figure | Heatmap | Mixpanel |
|---|---|---|
| Price from | $199/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Funnel Analytics | 8.4 (#12) | 8.5 (#9) |
| Free plan | No | Yes |
| Heatmaps | Heatmaps and scrollmaps connect page interactions with revenue attribution, including revenue per element. | Heatmaps visualize hotspots, dead zones and missed opportunities on web pages. |
| Integrations | The hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above. | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. |
| Paid from | 199 | 120 |
Plans
In their own words
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.