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SPECIFICTION
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Heatmap vs Pendo Analytics

Heatmap

heatmap.com

Pendo Analytics

pendo.io

Side by side

FigureHeatmapPendo Analytics
Price from$199/moFree
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
iOS—Yes
Android—Yes
APIYesYes
Self-hosted—Yes
Plans published35
Spec score · Funnel Analytics8.4 (#12)8.5 (#10)
IntegrationsThe hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above.Pendo lists 51 integrations, including Salesforce, Segment, Slack, Snowflake, Tableau, Jira, Zendesk, HubSpot, Marketo and Webhooks.
PurposeHeatmap analyzes ecommerce store behavior and identifies revenue leaks and what to fix first.Pendo Analytics tracks product usage to help teams understand engagement, retention, and product success without manual event tagging.
SupportAll three listed plans include in-app and email support; Scale also lists a dedicated success manager and a private Slack channel.Pendo describes onboarding, training, education, customer success, and technical guidance as part of its services and support offering.

Plans

Heatmap

  • Launch$199 a month
  • Growth$349 a month
  • Scale$699 a month

Heatmap pricing →

Pendo Analytics

  • FreeFree
  • NovusFree
  • BasePriced on request
  • CorePriced on request
  • UltimatePriced on request

Pendo Analytics pricing →

In their own words

Heatmap

Heatmap has no write-up on Specifiction yet; its figures are above.

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Pendo Analytics

Pendo Analytics has no write-up on Specifiction yet; its figures are above.

Visit pendo.io