HeatRecord vs Mouseflow
HeatRecord
heatrecord.comMouseflow
mouseflow.comSide by side
| Figure | HeatRecord | Mouseflow |
|---|---|---|
| Price from | $29/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 9 |
| Spec score · Heatmap and session replay tools | 7.9 (#44) | 9.2 (#4) |
| Free plan | Yes | Yes |
| Headquarters | Singapore | Copenhagen, Denmark |
| Heatmaps | Heatmaps visualize clicks or mobile taps, cursor movement, and page scroll depth. | Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps. |
| Intended users | The maker describes product teams, digital marketers, and data analysts as audiences for the product. | Mouseflow describes use cases for marketing, CRO, ecommerce, UX and design, and analytics teams seeking to understand visitor behavior and improve conversions. |
| Mobile capture | Yes | Yes |
| Monthly session limit | 6000 | 5000 |
| Product | HeatRecord provides website heatmaps and session recordings to show visitor interactions. | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. |
| Session recordings | Yes | Yes |
| Setup | Users enter their domain to get a JavaScript embed code, then add it to their website’s main HTML file. | The pricing FAQ says to install Mouseflow by adding a JavaScript snippet before the website's closing body tag, with plugins and integrations also available. |
| Support | The site lists Facebook Messenger live chat and a Telegram bot as contact options. | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
HeatRecord
HeatRecord has no write-up on Specifiction yet; its figures are above.
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.