Helium 10 vs PayHelm
Helium 10
helium10.com
PayHelm
payhelm.comSide by side
| Figure | Helium 10 | PayHelm |
|---|---|---|
| Price from | $8.25/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 4 |
| Spec score · Ecommerce Analytics Software | 8.4 (#5) | 8.2 (#8) |
| Founded | 2015 | 2021 |
| Integrations | Seller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time. | The homepage lists 59+ official integrations, including Shopify, BigCommerce, WooCommerce, Amazon, Stripe, Google Ads, Meta Ads, Klaviyo, QuickBooks and Slack. |
| Privacy | Pixel Labs, LLC, doing business as Helium10, states that it owns and operates the Helium10 platform and services. | PayHelm says users retain rights to their data and may request deletion of their personal data; some AI features send relevant data to third-party AI providers. |
| Product | Helium 10 combines e-commerce product and keyword research, advertising, listing optimization, analytics, and operations tools. | PayHelm combines ecommerce store, product, customer, advertising and payment data for analytics and AI-assisted actions. |
| Support | The site offers a support request form, knowledge base, account and billing help, and an assistance link. | The pricing page lists priority support for Business and email support in its plan comparison; Enterprise includes a dedicated account manager. |
Plans
Helium 10
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Enterprise$1,499 a month
- Platinum$99 a year
- Diamond$279 a year
- Enterprise$1,499 a year
PayHelm
- FreeFree
- Entrepreneur$20 a month
- Business$100 a month
- EnterprisePriced on request
In their own words
Helium 10
Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.
PayHelm
PayHelm combines ecommerce store, product, customer, advertising and payment data for analytics and AI-assisted actions. It advertises more than 500 pre-built reports across areas including sales, margins, costs of goods sold, SKU detail, taxes, shipping, UTM sources and cart conversion. Users can build reports in natural language, connect ChatGPT, use real-time data and schedule reports. Its AI agent supports marketing, inventory, email and attribution workflows across connected platforms, including multi-step tasks; four AI roles review action plans before execution. The homepage lists more than 59 official integrations, including ecommerce, payment, advertising, email, accounting and messaging services. iOS and Android apps offer revenue and order feeds, ad performance, AI briefings, push alerts and inventory warnings. The Free plan is billed at $0/mo. Entrepreneur costs $20/mo per user, while Business costs $100/mo based on $2.8M GMV; Enterprise uses custom pricing. Paid plans include a 14-day free trial.