HeyMarvin vs InsightLab
HeyMarvin
heymarvin.comInsightLab
getinsightlab.comSide by side
| Figure | HeyMarvin | InsightLab |
|---|---|---|
| Price from | Free | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 7 |
| Spec score · AI User Research Tools | 7.9 (#12) | 8.2 (#7) |
| AI interviews | Marvin’s AI Interviewer conducts simultaneous interviews, asks follow-up questions, and supports interviews in 40+ languages. | The platform uses digital research agents to conduct qualitative interviews with follow-up questions. |
| Security | The maker states Marvin is SOC 2 Type II certified, GDPR compliant, and certified to ISO 27001 and ISO 42001; its pricing FAQ also lists HIPAA compliance. | InsightLab says customer data is securely stored on SOC2 and ISO 27001 certified servers. |
| Support | Enterprise includes 24/7 support and a dedicated Customer Success Manager, while the pricing comparison also lists onboarding and help center resources. | The plans include email support, priority email support, or personalized and priority service depending on the plan. |
Plans
HeyMarvin
- FreeFree
- EnterprisePriced on request
- ProPriced on request
- StarterPriced on request
InsightLab
- FreeFree
- Basic plan$15 a month
- Basic plan$15 a month
- Business plan$49 a month
- Business plan$49 a month
- Enterprise planPriced on request
- Enterprise planPriced on request
In their own words
InsightLab
InsightLab analyzes qualitative data from conversations, surveys and other customer interactions to help teams identify themes and insights. It handles user interviews, customer touchpoints, sales calls, audio and video recordings, as well as survey responses. Digital research agents conduct interviews with follow-up questions; users can also upload recordings or transcripts, ask questions about a dataset, and receive references and clips from the original material. The platform can generate themes, support custom coding, and let teams edit and export theme boards. Its surveys can speak and analyze 70 languages through text or voice. Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys and CSV files, organize feedback by topic, support custom buckets, and send recurring reports to email or Slack. InsightLab says customer data remains customer-owned and is not sold or used to train AI models, and that it is stored on SOC2- and ISO 27001-certified servers. It runs on the web and has a free plan at free. The Basic plan is $15 a month and the Business plan is $49 a month; a 3-day trial is noted.