Heyo vs Strutta

Heyo's new product is social messaging automation for creators on Instagram and TikTok. It turns comments on those platforms into direct message conversations. Its AI builder can translate a described automation idea into a flow that users can shape and launch. Ready-to-customize templates cover sending a link, running a giveaway, and sharing a reward; the product also describes instant wins and coupons as engagement options. The new free offering is marked “Coming soon,” and its final features, limits, and pricing are to be confirmed at launch. Heyo's pricing page also describes legacy contest-campaign plans, with drag-and-drop design, turnkey contest apps, and mobile support. Listed campaign formats include sweepstakes, photo and video contests, quizzes, hashtag campaigns, and refer-a-friend campaigns. Legacy tools include voting, moderation, winner selection, and analytics, while listed email integrations include Mailchimp, GetResponse, Infusionsoft, and Mad Mimi. The Basic legacy plan costs $25 a month when billed annually; it includes three campaigns, unlimited leads, 20,000 page views, up to 50,000 Facebook fans, and three Facebook brand pages. Heyo is identified as a Votigo, Inc. company.

Strutta is a social promotions platform for building and managing contests, sweepstakes and other campaigns that aim to generate leads and engagement. Campaign formats include photo, video, audio and text contests, quizzes, polls, coupons, landing pages and signup forms. They can run on the web, Instagram, Facebook or in an iFrame. Contest tools include moderation, judging interfaces, voter-data export and support for multiple media types; sweepstakes can use random draws, instant wins, code validation or refer-a-friend incentives. Teams can customize promotions with CSS or drag-and-drop tools, then use social sharing, promotion tracking and Google Analytics. A documented developer API uses JSON or XML for experiences such as contests, UGC galleries and voting. Standard costs $240 a month billed annually, and Pro costs $400 a month billed annually. A 7-day trial is available, but there is no free plan. Enterprise pricing is by quote and requires a setup fee and 12-month commitment.