- 1Runs onAndroid, iOS, Web
- 2CostsFree plan · free trial · paid from $25/mo
- 3Campaign typesSweepstakes, photo contests, video contests, Instagram sweeps, quizzes, multi-format contests, Twitter sweeps, viral sweeps, hashtag campaigns, refer-a-friend campaigns, UGC contests
- 4Entry methodsEmail opt-in, Facebook page like, social sharing, link sharing, photo submission, video submission, hashtag submission, quiz participation, refer-a-friend clicks
- 5Social networksFacebook, Twitter, Instagram
- 6Voting toolsYes
- 7Winner selectionboth
- 8Moderation toolsYes
Overview
Heyo's new product is social messaging automation for creators on Instagram and TikTok. It turns comments on those platforms into direct message conversations. Its AI builder can translate a described automation idea into a flow that users can shape and launch. Ready-to-customize templates cover sending a link, running a giveaway, and sharing a reward; the product also describes instant wins and coupons as engagement options. The new free offering is marked “Coming soon,” and its final features, limits, and pricing are to be confirmed at launch. Heyo's pricing page also describes legacy contest-campaign plans, with drag-and-drop design, turnkey contest apps, and mobile support. Listed campaign formats include sweepstakes, photo and video contests, quizzes, hashtag campaigns, and refer-a-friend campaigns. Legacy tools include voting, moderation, winner selection, and analytics, while listed email integrations include Mailchimp, GetResponse, Infusionsoft, and Mad Mimi. The Basic legacy plan costs 25.00 USD per month when billed annually; it includes three campaigns, unlimited leads, 20,000 page views, up to 50,000 Facebook fans, and three Facebook brand pages. Heyo is identified as a Votigo, Inc. company.
Who it is for
The new product is aimed at creators using Instagram and TikTok who want to turn comments into direct-message flows. The legacy campaign offering is relevant to users planning contests and promotions.
What is good
- AI builder turns an automation idea into a flow.
- Templates cover links, giveaways, and rewards.
- Legacy tools include voting, moderation, and analytics.
- Basic includes unlimited leads per month.
What to know first
- The new free offering is marked “Coming soon.”
- Final new-product features, limits, and pricing are unconfirmed.
- Basic is billed annually.
Verdict
Heyo describes two offerings: a forthcoming Instagram and TikTok messaging product and legacy contest-campaign plans. Readers should distinguish the new product, whose launch details are unsettled, from legacy plan pricing and features.
Heyo plans and pricing
All plansCompared on social media contest software
- Free plan
- Noheyo.com
- Paid from
- $25/moheyo.com
- Campaign types
- Sweepstakes, photo contests, video contests, Instagram sweeps, quizzes, multi-format contests, Twitter sweeps, viral sweeps, hashtag campaigns, refer-a-friend campaigns, UGC contestsheyo.com
- Entry methods
- Email opt-in, Facebook page like, social sharing, link sharing, photo submission, video submission, hashtag submission, quiz participation, refer-a-friend clicksheyo.com
- Social networks
- Facebook, Twitter, Instagramheyo.com
- Voting tools
- Yesheyo.com
- Winner selection
- bothheyo.com
- Moderation tools
- Yesheyo.com
- Analytics and reporting
- Yesheyo.com
Facts
- Product focus
- The new Heyo is described as AI social messaging automation that turns Instagram and TikTok comments into direct message conversations.heyo.com · 7 Oct 2026
- Audience
- The new product is made for creators on Instagram and TikTok.heyo.com · 7 Oct 2026
- AI builder
- Heyo says its AI builder turns a described automation idea into a flow that users can shape and launch.heyo.com · 7 Oct 2026
- Templates
- The site lists ready-to-customize templates for sending a link, running a giveaway, and sharing a reward.heyo.com · 7 Oct 2026
- Engagement features
- The new product describes giveaways, instant wins, coupons, and rewards as ways to encourage engagement.heyo.com · 7 Oct 2026
- Availability
- The new free offering is marked “Coming soon,” and the site says final beta plan features, limits, and pricing will be confirmed at launch.heyo.com · 7 Oct 2026
- Legacy product
- The pricing page describes Heyo plans for contest campaigns, including drag-and-drop design, turnkey contest apps, and mobile support.heyo.com · 7 Oct 2026
- Legacy integrations
- Legacy plans include third-party email marketing integrations; the pricing page names Mailchimp, GetResponse, Infusionsoft, and Mad Mimi.heyo.com · 7 Oct 2026
- Legacy support
- The pricing page says users can email [email protected] anytime and offers a 7-day trial without requiring a credit card.heyo.com · 7 Oct 2026
- Legacy limits
- The pricing page lists monthly campaign, lead, page-view, Facebook fan-count, and brand-page limits that vary by plan.heyo.com · 7 Oct 2026
- Security
- The EULA says Heyo uses industry-standard reliability and security measures but cannot guarantee complete security for information transmitted over the internet or stored on internet-accessible servers.heyo.com · 7 Oct 2026
- Company
- The site identifies Heyo as a Votigo, Inc. company.heyo.com · 7 Oct 2026
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Sources
- heyo.com· checked 7 Oct 2026
- heyo.com/pricing/· checked 7 Oct 2026
- heyo.com/eula/· checked 7 Oct 2026