KickoffLabs
kickofflabs.com
What it is
KickoffLabs provides referral programs, giveaways and product-launch campaigns for businesses seeking to grow an audience. Campaign formats include pre-launch waitlists, milestone rewards, newsletter referrals, lead magnet opt-ins, and giveaways with leaderboards or bonus entries. Campaigns can appear as embedded widgets, popups, connected forms or hosted landing pages on a custom domain. Unique links track who referred whom, top influencers and leads generated through referrals. Other tools include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions and lead scoring. Listed integrations include Webflow, Wix, Squarespace, WordPress, Shopify, Mailchimp, Klaviyo, Salesforce, HubSpot CRM and Zapier, with webhooks and API access for custom integrations. The free plan provides a mini-campaign for 100 uniques per month. Paid plans start at $13 a month when billed annually, or 19.00 USD month to month; paid plans have monthly lead limits and may upgrade automatically when usage exceeds the limit. All plans include community and email support. Enterprise adds priority support and a one-to-one setup meeting. KickoffLabs is available on the web and via API.
Spec sheet
- What it does
- KickoffLabs runs viral giveaways, waitlists, referral programs, milestone rewards and lead-capture campaigns.Read 15 Oct 2026 · kickofflabs.com
- Audience
- KickoffLabs says its campaigns have been used by startups, small businesses, and marketing teams at large companies.Read 3 Oct 2026 · kickofflabs.com
- API
- The current REST API is v2 at api.kickofflabs.com/v2 and supports campaign, lead, tag and outbound-webhook operations.Read 15 Oct 2026 · support.kickofflabs.com
- Integrations
- Named integrations include Mailchimp, Klaviyo, ActiveCampaign, Brevo, Salesforce, Intercom, HubSpot, Pipedrive, Trello, Close, Freshsales, Excel, Zapier and Make.Read 15 Oct 2026 · kickofflabs.com
- Support
- All plans include community and email support; Enterprise also includes priority support and a one-to-one setup meeting.Read 3 Oct 2026 · kickofflabs.com
- Headquarters
- Seattle, USARead 9 Sep 2026 · kickofflabs.com
- Founded
- 2011Read 9 Sep 2026 · kickofflabs.com
- A/B testing
- Smart A/B testing is available for campaign pages and is designed to avoid sending all traffic to a worse-performing variation.Read 15 Oct 2026 · kickofflabs.com
- Analytics
- Built-in reporting covers conversion, actions, referrals and reward progress without requiring external tracking scripts.Read 15 Oct 2026 · kickofflabs.com
- API authentication
- Protected API calls require an API key supplied as a parameter or authorization header, and the documentation warns against exposing keys in client-side JavaScript.Read 15 Oct 2026 · dev.kickofflabs.com
- Campaign delivery
- Campaigns can run on hosted landing pages, embedded widgets, popups or an existing form through AnyForm.Read 15 Oct 2026 · kickofflabs.com
- Campaign publishing
- Campaigns can run as embedded widgets, popups, connected existing forms, or hosted landing pages on a custom domain.Read 3 Oct 2026 · kickofflabs.com
- Campaign types
- Campaigns include viral giveaways, leaderboard and bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, and lead magnet opt-ins.Read 3 Oct 2026 · kickofflabs.com
- Company facts
- LinkedIn lists KickoffLabs as a privately held software-development company headquartered in Seattle, founded in 2011, with 2–10 employees.Read 15 Oct 2026 · linkedin.com
- Company legal name
- The security page identifies the provider as KickoffLabs LLC.Read 15 Oct 2026 · kickofflabs.com
- Compliance claim
- The pricing page states that KickoffLabs is GDPR compliant and links to its DPA and compliance information.Read 15 Oct 2026 · kickofflabs.com
- Contest actions
- More than 70 configurable actions can award points or entries for referrals, social activity, visits, purchases, uploads and custom HTML events.Read 15 Oct 2026 · kickofflabs.com
- Developer extensibility
- Developer documentation covers JavaScript embeds, ContestBox, AnyForm, inbound and outbound webhooks, Campaign API, Leads API and Tags API; no packaged SDK is listed.Read 15 Oct 2026 · support.kickofflabs.com
- Documentation and support
- The help center provides launch, page, referral, integration and developer guides and directs users to email support.Read 15 Oct 2026 · support.kickofflabs.com
- Documentation update
- The developer API documentation page shows an update date of March 15, 2023, while the newer support developer section was reviewed September 23, 2026.Read 15 Oct 2026 · dev.kickofflabs.com
- Features
- Features include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions, and lead scoring.Read 3 Oct 2026 · kickofflabs.com
- Founders
- The company page names Josh Ledgard and Scott Watermasysk as founders.Read 15 Oct 2026 · kickofflabs.com
- Fraud controls
- Fraud tooling includes duplicate-IP policies, invisible CAPTCHA, bot rejection, blocklists and manual review of flagged leads.Read 15 Oct 2026 · support.kickofflabs.com
- Landing-page builder
- The product includes a drag-and-drop landing-page builder that requires no coding for basic page creation.Read 15 Oct 2026 · kickofflabs.com
- Leaderboards and winner selection
- Giveaways support ranked leaderboards, random winner draws and combinations of both.Read 15 Oct 2026 · kickofflabs.com
- Licence
- The public documentation describes a hosted commercial service and API but does not state an open-source licence.Read 15 Oct 2026 · support.kickofflabs.com
- Limit: design and email tools
- G2 reviewers say page design flexibility is limited, the email builder lacks a visual editor comparable to Mailchimp and pricing feels expensive.Read 15 Oct 2026 · g2.com
- Limit: design flexibility
- GetApp review summaries identify limited design flexibility as a recurring drawback.Read 15 Oct 2026 · getapp.com
- Limit: Instagram sharing
- A Capterra review notes that Instagram cannot be used as a share link for points because of Instagram sharing restrictions.Read 15 Oct 2026 · capterra.com
- Limit: tracking
- A G2 reviewer reports that tracking was a recurring problem and that profile tools were not always useful.Read 15 Oct 2026 · g2.com
- Plan limits
- Paid plans include monthly lead limits of 500, 2,500, 10,000, or 25,000, and the pricing page says plans upgrade automatically if usage exceeds the monthly limit.Read 3 Oct 2026 · kickofflabs.com
- Praise: customization and integrations
- GetApp reviewers highlight customizability, social-media integration, lead capture and an intuitive interface.Read 15 Oct 2026 · getapp.com
- Praise: ease and support
- G2 reviewers praise the simple drag-and-drop interface, quick deployment and prompt, friendly customer service.Read 15 Oct 2026 · g2.com
- Praise: launch simplicity
- The sole Trustpilot reviewer says KickoffLabs made product-launch setup easy and helped collect emails while reducing advertising spend.Read 15 Oct 2026 · trustpilot.com
- Praise: templates and usability
- Capterra reviewers describe campaign creation as straightforward and say the interface compares favorably with alternatives.Read 15 Oct 2026 · capterra.com
- Privacy framework
- KickoffLabs states that it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.Read 3 Oct 2026 · kickofflabs.com
- Rating on Capterra
- 4.7 out of 5 from 24 reviews.Read 15 Oct 2026 · capterra.com
- Rating on G2
- 4.0 out of 5 from 3 reviews.Read 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.7 out of 5 from 24 reviews.Read 15 Oct 2026 · getapp.com
- Rating on Trustpilot
- 3.7 out of 5 from 1 review.Read 15 Oct 2026 · trustpilot.com
- Referral mechanics
- Each entrant receives a personal sharing link and referrals or social actions can earn points, entries or rewards.Read 15 Oct 2026 · kickofflabs.com
- Referral tracking
- The service generates unique links for leads and reports who referred whom, top influencers, and referral-driven leads.Read 3 Oct 2026 · kickofflabs.com
- Rewards and coupons
- Reward emails can trigger at signup or milestones, and unique coupon codes can be distributed on entry or at reward levels.Read 15 Oct 2026 · kickofflabs.com
- Security and privacy
- The privacy policy describes physical, technical, and administrative procedures to protect submitted personal information, and says KickoffLabs does not sell personal information to third parties.Read 3 Oct 2026 · kickofflabs.com
- Security measures
- KickoffLabs says it uses technical and organizational safeguards against destruction, loss, alteration, unauthorized disclosure and unauthorized access.Read 15 Oct 2026 · kickofflabs.com
- Website platforms
- Official integration pages list Webflow, Wix, Squarespace, Weebly, WordPress, Unbounce, Leadpages, Instapage, Framer, Shopify and custom HTML.Read 15 Oct 2026 · kickofflabs.com
- WordPress installation
- WordPress setup requires copying a campaign script and placement tag into a custom-code or HTML block, then publishing and testing the embed.Read 15 Oct 2026 · support.kickofflabs.com
Plans and prices
Free Free 100 unique visitors per month · mini-campaign · no credit card Read 15 Oct 2026 · kickofflabs.com
Hobby $1,319 a month annually saving 30% or month to month 500 leads/month · unlimited campaigns and total leads · 1 brand and custom domain · autoresponder emails · advanced fraud prevention Read 15 Oct 2026 · kickofflabs.com
Premium $4,869 a month annually saving 30% or month to month 2,500 leads/month · branding-free pages · reward-level emails · A/B testing · tracking pixels/scripts · integrations Read 15 Oct 2026 · kickofflabs.com
Business $99,145 a month annually saving 30% or month to month 10,000 leads/month · 3 brands, domains and team members · no KickoffLabs branding · optional SMS contests · custom email templates/domains · advanced reporting/actions Read 15 Oct 2026 · kickofflabs.com
Enterprise Price not published annually saving 30% or month to month 25,000 leads/month · 5 brands, domains and team members · SMS included · priority support · free design tweaks · 1:1 onboarding Read 15 Oct 2026 · kickofflabs.com
Strong points and limits
Strong points
- Campaigns can use widgets, popups, forms or landing pages.
- Unique links report referral sources and leads.
- Includes fraud prevention and winner selection.
- Integrates with listed website, commerce, email and CRM services.
- All plans include community and email support.
Limits
- Free plan is limited to 100 uniques per month.
- Paid plans have monthly lead limits.
- Plans may upgrade automatically when usage exceeds limits.
- A/B testing is listed for higher tiers.
Who it suits
KickoffLabs may suit startups, small businesses and marketing teams that want referral campaigns, giveaways or launch waitlists. Its range of publishing options and integrations may be useful for teams connecting campaigns to existing sites and services.
Verdict
KickoffLabs covers several campaign formats and ways to publish and track referrals. Consider the monthly lead limits and automatic plan upgrades when choosing a plan.
Where Specifiction places it
- Startup Launch Tools#1 of 118.7
- Social Media Contest Software#3 of 288.9
- Landing Page Builders#11 of 578.8
