KickoffLabs vs Viral Loops
KickoffLabs
kickofflabs.comViral Loops
viral-loops.comSide by side
| Figure | KickoffLabs | Viral Loops |
|---|---|---|
| Price from | $1,319/mo | $35/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 12 |
| Spec score · Startup Launch Tools | 8.7 (#1) | 8.1 (#2) |
| Analytics | Built-in reporting covers conversion, actions, referrals and reward progress without requiring external tracking scripts. | The real-time dashboard reports campaign performance by channel and shows participants’ referral and reward status. |
| API | The current REST API is v2 at api.kickofflabs.com/v2 and supports campaign, lead, tag and outbound-webhook operations. | The public API uses campaign API keys and includes participant, order, referrer, rank and conversion endpoints. |
| Audience | KickoffLabs says its campaigns have been used by startups, small businesses, and marketing teams at large companies. | The company describes its service as serving startups, newsletters, and e-commerce stores seeking organic growth through word of mouth and referrals. |
| Campaign types | Campaigns include viral giveaways, leaderboard and bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, and lead magnet opt-ins. | The product supports referral programs, referral waitlists, newsletter referrals, invite-based giveaways and AI-powered campaigns. |
| Founded | 2011 | LinkedIn lists Viral Loops as founded in 2016. |
| Fraud controls | Fraud tooling includes duplicate-IP policies, invisible CAPTCHA, bot rejection, blocklists and manual review of flagged leads. | The platform offers participant banning, disposable-email filtering and fraud-identification tools. |
| Headquarters | Seattle, USA | Toronto, Ontario, Canada |
| Integrations | Named integrations include Mailchimp, Klaviyo, ActiveCampaign, Brevo, Salesforce, Intercom, HubSpot, Pipedrive, Trello, Close, Freshsales, Excel, Zapier and Make. | Documented integrations include Mailchimp, Klaviyo, Mailjet, ActiveCampaign, HubSpot, Google Analytics, Slack, Segment, Salesforce, Marketo, GoHighLevel, Stripe, Brevo, Customer.io, Mixpanel, Zapier, webhooks and custom JavaScript. |
| Praise: ease and support | G2 reviewers praise the simple drag-and-drop interface, quick deployment and prompt, friendly customer service. | G2 reviewers repeatedly praise easy setup, intuitive campaign management and responsive customer support. |
| Rating on Capterra | 4.7 out of 5 from 24 reviews. | 4.6 out of 5 from 137 reviews. |
| Rating on G2 | 4.0 out of 5 from 3 reviews. | 4.0 out of 5 from 42 reviews. |
| Rating on GetApp | 4.7 out of 5 from 24 reviews. | 4.6 out of 5 from 137 reviews. |
| Rating on Trustpilot | 3.7 out of 5 from 1 review. | 4.8 out of 5 from 121 reviews. |
| Support | All plans include community and email support; Enterprise also includes priority support and a one-to-one setup meeting. | All plans list help center access and standard chat and email support; Power adds priority and video support. |
Plans
KickoffLabs
- FreeFree
- Hobby$1,319 a month
- Premium$4,869 a month
- Business$99,145 a month
- EnterprisePrice not published
Viral Loops
- Start-up (annual billing)$35 a month
- Start-up$49 a month
- Start-up (monthly billing)$49 a month
- Plus (annual billing)$99 a month
- Plus$139 a month
- Plus (monthly billing)$139 a month
- Growing (annual billing)$159 a month
- Growing$229 a month
- Growing (monthly billing)$229 a month
- Power (annual billing)$279 a month
In their own words
KickoffLabs
KickoffLabs provides referral programs, giveaways and product-launch campaigns for businesses seeking to grow an audience. Campaign formats include pre-launch waitlists, milestone rewards, newsletter referrals, lead magnet opt-ins, and giveaways with leaderboards or bonus entries. Campaigns can appear as embedded widgets, popups, connected forms or hosted landing pages on a custom domain. Unique links track who referred whom, top influencers and leads generated through referrals. Other tools include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions and lead scoring. Listed integrations include Webflow, Wix, Squarespace, WordPress, Shopify, Mailchimp, Klaviyo, Salesforce, HubSpot CRM and Zapier, with webhooks and API access for custom integrations. The free plan provides a mini-campaign for 100 uniques per month. Paid plans start at $13 a month when billed annually, or 19.00 USD month to month; paid plans have monthly lead limits and may upgrade automatically when usage exceeds the limit. All plans include community and email support. Enterprise adds priority support and a one-to-one setup meeting. KickoffLabs is available on the web and via API.
Viral Loops
Viral Loops has no write-up on Specifiction yet; its figures are above.