Viral Loops

Spec sheet

What it does

Viral Loops is a template-based referral marketing platform for creating, tracking and rewarding customer referrals.Read 15 Oct 2026 · viral-loops.com

Purpose

Viral Loops provides referral program templates to increase, track, and reward customer referrals.Read 9 Oct 2026 · viral-loops.com

Audience

The company describes its service as serving startups, newsletters, and e-commerce stores seeking organic growth through word of mouth and referrals.Read 9 Oct 2026 · viral-loops.com

API

The public API uses campaign API keys and includes participant, order, referrer, rank and conversion endpoints.Read 15 Oct 2026 · documentation.viral-loops.com

Integrations

Documented integrations include Mailchimp, Klaviyo, Mailjet, ActiveCampaign, HubSpot, Google Analytics, Slack, Segment, Salesforce, Marketo, GoHighLevel, Stripe, Brevo, Customer.io, Mixpanel, Zapier, webhooks and custom JavaScript.Read 15 Oct 2026 · documentation.viral-loops.com

Security

The company’s DPA says the application uses TLS encryption, hashes account passwords, protects login pages against brute force, and uses Cloudflare rate limiting and DDoS protection.Read 9 Oct 2026 · viral-loops.com

Support

All plans list help center access and standard chat and email support; Power adds priority and video support.Read 9 Oct 2026 · viral-loops.com

Headquarters

Toronto, Ontario, CanadaRead 28 Sep 2026 · viral-loops.com

Founded

LinkedIn lists Viral Loops as founded in 2016.Read 15 Oct 2026 · ca.linkedin.com

AI tools

Viral Loops AI analyzes a homepage’s colors, fonts, style, and messaging to recommend a template and apply the brand to a campaign.Read 9 Oct 2026 · viral-loops.com

Analytics

The real-time dashboard reports campaign performance by channel and shows participants’ referral and reward status.Read 9 Oct 2026 · viral-loops.com

Campaign pages

Viral Loops Pages lets users build a custom campaign landing page without writing code.Read 9 Oct 2026 · viral-loops.com

Campaign setup

The Campaign Wizard guides users through campaign setup, customization, and launch.Read 9 Oct 2026 · viral-loops.com

Campaign types

The product supports referral programs, referral waitlists, newsletter referrals, invite-based giveaways and AI-powered campaigns.Read 15 Oct 2026 · viral-loops.com

Company headquarters

LinkedIn lists headquarters in Vancouver, British Columbia, with an address at 422 Richards Street, Suite 170.Read 15 Oct 2026 · ca.linkedin.com

Company size

LinkedIn lists Viral Loops as a privately held advertising-services company with 11–50 employees.Read 15 Oct 2026 · ca.linkedin.com

Data location

The DPA says data subject to EU data protection law is stored in the EEA unless the customer explicitly consents otherwise.Read 9 Oct 2026 · viral-loops.com

Documentation

The knowledge base contains campaign, integration, privacy, rewards, API and page-builder articles, while the developer site documents SDK installation and methods.Read 15 Oct 2026 · documentation.viral-loops.com

Fraud controls

The platform offers participant banning, disposable-email filtering and fraud-identification tools.Read 15 Oct 2026 · viral-loops.com

GDPR

Viral Loops provides GDPR data-rights and marketing-consent guidance and states that EU-protected customer data is stored in the EEA unless the customer agrees otherwise.Read 15 Oct 2026 · documentation.viral-loops.com

Giveaways

Leaderboard and Tempting Giveaway templates let businesses rank referrers or increase giveaway chances through successful referrals.Read 15 Oct 2026 · documentation.viral-loops.com

HubSpot integration feedback

A HubSpot marketplace reviewer praised easy setup, support and payment-based referral tracking, with no current cons reported.Read 15 Oct 2026 · ecosystem.hubspot.com

Installation

The Campaign Installation Agent can configure a referral campaign on a website or form after the user adds a snippet.Read 9 Oct 2026 · viral-loops.com

JavaScript SDK

A client-side JavaScript SDK is installed with a Viral Loops loader script and exposes campaign methods such as identify and getCampaign.Read 15 Oct 2026 · developers.viral-loops.com

Limit: cost

GetApp reports that some users consider the product expensive for startups and dislike recent pricing changes.Read 15 Oct 2026 · getapp.com

Limit: customization

G2 reviewers report limited non-English customization and some settings requiring support intervention.Read 15 Oct 2026 · g2.com

Limit: performance

A G2 reviewer described platform performance as poor despite receiving quick support.Read 15 Oct 2026 · g2.com

Limit: pricing

Capterra’s review summary cites high or unpredictable pricing and disappointment with pricing changes, especially for startups.Read 15 Oct 2026 · capterra.com

Limit: Shopify reliability

Shopify reviewers reported referral-email and discount-code problems, including one review saying the app did not work; another said support eventually fixed the issues.Read 15 Oct 2026 · apps.shopify.com

Milestone rewards

The Milestone Referral template increases rewards when participants reach successive referral counts.Read 15 Oct 2026 · documentation.viral-loops.com

Notable news

Viral Loops announced the Universal Template as a new product in February 2024.Read 15 Oct 2026 · viral-loops.com

Page builder

The 2026 Page Builder provides drag-and-drop responsive layouts and built-in modular widgets without coding.Read 15 Oct 2026 · documentation.viral-loops.com

Participant limits

The four listed plans allow up to 1,000, 5,000, 10,000, or 25,000 participants, and participants are people who join a campaign and receive a referral link.Read 9 Oct 2026 · viral-loops.com

Praise: adaptability

GetApp reviewers praise the ability to use built-in templates or create custom campaign pages.Read 15 Oct 2026 · getapp.com

Praise: Capterra reviewers

Capterra reviewers commonly mention customizable widgets, rapid campaign launches and helpful support.Read 15 Oct 2026 · capterra.com

Praise: ease and support

G2 reviewers repeatedly praise easy setup, intuitive campaign management and responsive customer support.Read 15 Oct 2026 · g2.com

Prelaunch campaigns

Its Startup Prelaunch template creates referral waitlists for collecting early adopters before a product launch.Read 15 Oct 2026 · documentation.viral-loops.com

Privacy and security

The data-processing agreement describes TLS encryption, hashed passwords, brute-force protection, Cloudflare rate limiting and DDoS protection, retention controls and a bug-bounty program.Read 15 Oct 2026 · viral-loops.com

Rating on Capterra

4.6 out of 5 from 137 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.0 out of 5 from 42 reviews.Read 15 Oct 2026 · g2.com

Rating on GetApp

4.6 out of 5 from 137 reviews.Read 15 Oct 2026 · getapp.com

Rating on Shopify App Store

4.2 out of 5 from 4 ratings.Read 15 Oct 2026 · apps.shopify.com

Rating on Trustpilot

4.8 out of 5 from 121 reviews.Read 15 Oct 2026 · uk.trustpilot.com

Rating on TrustRadius

10 out of 10 from 1 review.Read 15 Oct 2026 · trustradius.com

React support

Developer documentation provides a React and Next.js widget integration example using the Viral Loops loader script.Read 15 Oct 2026 · developers.viral-loops.com

Reward delivery

Plus plans can automate rewards through Zapier, webhooks or the API, while Growing and Power add Tremendous, Stripe and Sendoso integrations.Read 15 Oct 2026 · documentation.viral-loops.com

System requirement

The SDK installation requires adding the Viral Loops loader script across every website page where the campaign runs.Read 15 Oct 2026 · developers.viral-loops.com

Tracking limitation

Rewards are triggered by sign-ups or conversions; shares are tracked but are not themselves rewardable actions.Read 15 Oct 2026 · documentation.viral-loops.com

Trial limit

The pricing FAQ says the 14-day Growing-plan trial is limited to 10 participants.Read 9 Oct 2026 · viral-loops.com

Universal template

The Universal Referral template supports referral links, invitee conversion goals, reward tiers and customizable referrer and invitee experiences.Read 15 Oct 2026 · viral-loops.com

Plans and prices

Every Viral Loops plan and price →

Where Specifiction places it

• Waitlist Software#1 of 108.5
• Startup Launch Tools#2 of 118.1
• Referral Management Software#10 of 368.1