HG Insights vs Lead Onion
HG Insights
hginsights.comLead Onion
leadonion.aiSide by side
| Figure | HG Insights | Lead Onion |
|---|---|---|
| Price from | — | $500/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 5 |
| Spec score · Buyer Intent Data Software | 7.6 (#10) | 7.8 (#8) |
| Headquarters | Santa Barbara, California, United States | Portstewart, Northern Ireland |
| Integrations | The RGI Platform page says it integrates with Salesforce, Marketo, and Snowflake, while contact exports are available to Salesforce, Outreach, or Salesloft. | Lead Onion lists Salesforce, HubSpot, Microsoft Dynamics, LinkedIn Ads, Slack and Zapier integrations. |
Plans
HG Insights
- StarterPrice not published
- GrowthPrice not published
- EnterprisePrice not published
Lead Onion
- Starter$500 a month
- Growth$1,750 a month
- Lead Onion Growth$2,000 a month
- Scale$3,000 a month
- EnterprisePriced on request
In their own words
HG Insights
HG Insights provides AI-powered Revenue Growth Intelligence for B2B teams planning and executing go-to-market strategies. Its RGI Platform combines market, account, buyer, and first-party data, then activates it through AI copilots and agentic workflows. Market Analyzer supports TAM, SAM, and SOM sizing, ICP analysis, whitespace analysis, and territory optimization. Data Studio is a no-code environment for predictive account, MQL, and PQL scoring. Sales Copilot turns buyer signals into playbooks for research, prioritization, signal-based selling, and competitive displacement. Contact Intelligence supplies verified decision-maker emails and phone numbers inside Sales Copilot, with discovery licensed per email and phone reveal. RGI Fabric pairs firmographic, technographic, IT and AI spend, competitive, and buyer-intent data with verified contacts across 40M+ companies. Integrations include Salesforce, Marketo, and Snowflake; contact exports can go to Salesforce, Outreach, or Salesloft. Its MCP connects intelligence to Claude, ChatGPT, and Cursor. Plans are Starter, Growth, and Enterprise, with prices not listed. HG Insights is headquartered in Santa Barbara, California.
Lead Onion
Lead Onion is a web-based GTM intelligence platform for finding companies and sales prospects through buyer-intent data. It provides access to 209 million verified leads and companies, and brings intent information from more than 20 premium sources into one view. The company says it tracks buyer-intent signals across 24 sources in real time and links every in-market account to decision-makers with 99% verification. Prospect Search offers direct dials, validated emails, and more than 30 firmographic and engagement filters. Website Identification shows which companies and people visit a website and what they are researching. Leadflows can route verified contacts to cadences, workflows, or pipelines. Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, LinkedIn Ads, Slack, and Zapier; Zapier can connect it to thousands of apps without code. The paid service starts at $500/mo, has no free plan, and offers a 7-day Intent Search trial with 50 free IQLs and no credit card required. It runs on the web.