Hightouch vs Insider One
Hightouch
hightouch.com
Insider One
insiderone.comSide by side
| Figure | Hightouch | Insider One |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 0 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.8 (#20) |
| Custom integrations | HTTP Request destinations support custom endpoints, payloads, rate limits, concurrency and error handling without code. | The Integration Hub page says businesses can use Insider One APIs to build integrations for any platform and use case. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The Integration Hub lists 100+ integrations across categories including ads, analytics, attribution, CDPs, chat, CRM, ecommerce, email, and marketing automation. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | Insider One describes its Growth Management Platform as built for marketers. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Insider One describes itself as an AI-powered customer engagement platform for marketing and customer engagement teams. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Insider One's Trust Center says its SOC 2 Type II report is available upon request and its ISO/IEC 27001:2022 certification covers its SaaS infrastructure, operations, and product development lifecycle. |
| Security certifications | Hightouch states that it maintains SOC 2 Type 2 compliance and ISO 27001 certification and supports HIPAA, GDPR and CCPA requirements. | Insider One says it has ISO 27001, ISO 22301, CSA STAR Registry, and SOC 2 Type 2 certificates or reports. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | The homepage links to an Insider One Help Center and offers visitors a way to request a demo. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.