Hightouch vs Jitsu
Hightouch
hightouch.com
Jitsu
jitsu.comSide by side
| Figure | Hightouch | Jitsu |
|---|---|---|
| Price from | $350/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 9 | 4 |
| Spec score · Event Tracking Software | 9.2 (#1) | 9.2 (#2) |
| Company legal name | The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. | Crunchbase lists the company legal name as Jitsu Labs, Inc., with Peter Wysinski and Vladimir Klimontovich as founders. |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | Jitsu states it is SOC 2 compliant and participates in the EU-US Data Privacy Framework; it offers a DPA and SCC through its security page. |
| Documentation | The documentation covers models, sync setup, scheduling, CDC, debugging, integrations, security, APIs, CLI and event contracts. | The documentation includes quickstarts, concepts, API references, SDK guides, destination guides, functions and self-hosting material. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integrations catalog lists more than 609 connectors and more than 32 destinations. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Jitsu collects event data from sources such as websites, apps, email, chatbots, and CRMs and sends it to a data warehouse. |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 4.7 out of 5 from 3 reviews. |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 5.0 out of 5 from 11 reviews. |
| Rating on GetApp | 4.5 out of 5 from 2 reviews. | 0 out of 5 from 0 reviews; the listing says no reviews. |
| Rating on Software Advice | 4.5 out of 5 from 2 reviews. | 4.7 out of 5 from 3 reviews. |
| SDKs | Events documentation lists SDKs for JavaScript, Node.js, Ruby, Go, PHP, Java, Python, iOS, Android, React Native, Flutter and C#. | Documentation covers JavaScript, React, React Native, iOS, Android, HTTP, Segment proxy and server-to-server integrations. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Jitsu states that customer data is encrypted at rest with AES-256 and in transit via TLS. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | The open-source plan includes community support, and the pricing page invites users to contact the team with questions. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | Jitsu collects event data from websites, apps, email, chatbots and CRMs and routes it into data warehouses. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Jitsu
Jitsu collects event data from websites, apps, email, chatbots, and CRMs, then sends it to a data warehouse. It says delivery can take under a second, with optional batching, and buffers data in Kafka during warehouse maintenance so it can send the data after service resumes. Jitsu can deduplicate repeated events and create warehouse tables and columns from incoming data. JavaScript Functions can filter, transform, or enrich events before delivery. Its integrations page lists 609+ sources and 32+ destinations, including warehouses, object storage, analytics tools, CRMs, and ad platforms. Collection options include web snippets, HTTP and Pixel APIs, React Native, iOS, Android, and server-to-server. Jitsu is available as a hosted service or open-source software for on-premise deployment; feature-complete self-hosting requires Kubernetes. The Free plan includes 200k active events per month, while Business costs $99 a month and includes 2M active events per month. Captured events are free, but billing counts active events successfully sent to at least one destination. The service states that data is encrypted at rest with AES-256 and in transit via TLS.