| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.1 (#41) |
| Spec score · Retail CRM Software | 9.1 (#1) | 7.1 (#18) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Lexer lists integrations including Klaviyo, Shopify, Dotdigital, Yotpo, Google Ads, TikTok, Meta, Attentive, Braze, Salesforce, Emarsys, Magento, Mailchimp, Marketo, and HubSpot, and says it has 100+ connectors. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Lexer describes its product as an agentic CDP that unifies customer data, answers questions in plain language, builds audiences, and sends them to connected tools. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Lexer states that its platform is SOC 2 certified and that Lexi actions are permissioned, logged, and reversible. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Lexer says its team provides strategy and roadmaps, analytics and reporting, and project and program management. |
