Hightouch vs Precisely Data Matching and Entity Resolution
Hightouch
hightouch.comPrecisely Data Matching and Entity Resolution
precisely.comSide by side
| Figure | Hightouch | Precisely Data Matching and Entity Resolution |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 9 | 1 |
| Spec score · Identity Resolution Software | 9.2 (#1) | 7.2 (#19) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Precisely’s partner ecosystem includes AWS, Azure, Google Cloud, Cloudera, Confluent, Databricks, Snowflake, SAP, ServiceNow, and Splunk. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The solution is positioned for organizations seeking trusted entity data for decision-making, customer engagement, fraud detection, anti-money-laundering, and compliance use cases. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Precisely says its SaaS solutions are assessed to SOC 2 Type II annually and certified to ISO 27001:2022. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Precisely offers customer support plans, including 24/7 severity support, and a portal with documentation, downloads, API information, and forums. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
Precisely Data Matching and Entity Resolution
- Data matching and entity resolution solutionsPriced on request
In their own words
Precisely Data Matching and Entity Resolution
Precisely Data Matching and Entity Resolution links records across systems when they refer to the same real-world entity. It is designed to create trusted views of people, households, businesses, suppliers, assets, products, parts, and locations for uses such as customer 360, fraud detection, anti-money laundering, and business decisions. Configurable matching and AI/ML support work across large, complex datasets with less dependence on IT. Precisely solutions can profile data, apply business rules, and enrich records with demographic, firmographic, and location intelligence before matching. Spectrum Quality provides phonetic, distance-based, and country-specific algorithms for B2B and B2C names across more than 200 countries. The solutions work in on-premises and cloud environments; listed platforms include Linux, Windows, web, and self-hosted. Batch file import, household matching, and organization matching are supported. Precisely reports that Schwan’s experienced a 25% decrease in new customer duplicate data. Pricing is available on request. The company was founded in 1968 and is headquartered in Burlington, Massachusetts, USA.