Hightouch vs RudderStack Customer Data Platform
Hightouch
hightouch.com
RudderStack Customer Data Platform
rudderstack.comSide by side
| Figure | Hightouch | RudderStack Customer Data Platform |
|---|---|---|
| Price from | $350/mo | $265/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 9 | 3 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 8.9 (#6) |
| Spec score · Event Tracking Software | 9.2 (#1) | 9.0 (#3) |
| Spec score · Reverse ETL Tools | 9.0 (#4) | 8.8 (#5) |
| Company facts | Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025. | LinkedIn lists RudderStack as a privately held San Francisco software company founded in 2019 with 51–200 employees. |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | The security page states SOC 2 Type 2, HIPAA with BAA availability and GDPR compliance support. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The Free plan is described for startups and small teams, Growth for teams with higher volume and advanced integration needs, and Enterprise for large organizations needing advanced security, governance, and white-glove support. |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 4.7 out of 5 from 52 reviews |
| Rating on GetApp | 4.5 out of 5 from 2 reviews. | 5.0 out of 5 from 1 review |
| Rating on TrustRadius | 8.7 out of 10 from 13 reviews. | 2 out of 10 from 4 reviews |
| Reverse ETL | Users select a table or write SQL, map fields, and sync records to more than 300 destinations in real time or on schedules. | Reverse ETL uses warehouse data as a source and synchronizes it to downstream business tools. |
| Security architecture | Customer data is encrypted in transit with TLS 1.2 or higher, processed in the workspace region, and protected with private networking options. | RudderStack says it does not store customer data and instead processes data against the customer’s warehouse or lake. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | RudderStack is a warehouse-native customer data platform for collecting, governing, unifying and activating customer data. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
In their own words
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.