Hightouch vs SAP Analytics Cloud
Hightouch
hightouch.comSAP Analytics Cloud
sap.comSide by side
| Figure | Hightouch | SAP Analytics Cloud |
|---|---|---|
| Price from | $350/mo | $36/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 2 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 8.6 (#8) |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | SAP states that its cloud infrastructure uses ISO 27001 and SOC reporting, with compliance evidence available through the Trust Center. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Named data sources include SAP HANA, SAP S/4HANA, SAP BW/4HANA, SAP BusinessObjects, SQL, OData, and Google BigQuery. |
| Limit: pricing | Reviewers on G2 and Gartner describe the jump from the free tier to paid plans and usage-based costs as expensive or difficult to budget. | Reviewers describe the product as expensive for small businesses and note that pricing should be reconsidered for smaller firms. |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 4.4 out of 5 from 120 reviews |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 4.2 out of 5 from 908 reviews |
| Rating on GetApp | 4.5 out of 5 from 2 reviews. | 4.4 out of 5 from 119 reviews |
| Rating on Software Advice | 4.5 out of 5 from 2 reviews. | 4.4 out of 5 from 120 reviews |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | The product supports user, role, and access administration, and its help documentation describes single sign-on and folder access and privacy settings. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | SAP identifies partner specialists, SAP experts, and its extended developer community as support resources for deployment and questions. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | SAP Analytics Cloud is a SaaS product combining business intelligence, planning, predictive analytics, reporting, and collaboration. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
SAP Analytics Cloud
- Business Intelligence$36 a month
- SAP Analytics CloudPriced on request
In their own words
SAP Analytics Cloud
SAP Analytics Cloud brings business intelligence, analytics and enterprise planning together in a cloud service. It supports financial, supply chain and operational planning, with real-time data refresh, scheduled reports, embedded analytics, natural-language queries and row-level security. Joule can automate reports, model scenarios, surface insights and handle analytics and planning tasks through conversation. More than 100 prebuilt business content packages are available across lines of business. Named data sources include SAP HANA, SAP S/4HANA, SAP BW/4HANA, SAP BusinessObjects, SQL, OData and Google BigQuery. Live connections analyze data at its source without replication; import connections bring data in for modeling. The service offers web, iOS and Android access and hybrid deployment. Mobile apps require an SAP Analytics Cloud account and mobile services enabled by the user's IT department. Pricing is on request, and there is no free plan. A no-cost 30-day trial uses sample data on a shared tenant and excludes some administration, customization, master data management and integration capabilities.