Hightouch vs SetRoasFlow
Hightouch
hightouch.comSetRoasFlow
setroasflow.comSide by side
| Figure | Hightouch | SetRoasFlow |
|---|---|---|
| Price from | $350/mo | $99/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 5 |
| Spec score · Event Tracking Software | 9.2 (#1) | 7.3 (#17) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integrations page lists 22 integrations, including Shopify, WooCommerce, JavaScript, Meta, TikTok, Google Ads, Klaviyo, HubSpot, BigQuery, Snowflake, Amazon S3, Cloudflare R2 and webhooks. |
| Pricing limits | The official self-serve documentation says Free allows 2 active syncs per month and Self-serve allows 10, with hourly frequency and a 100,000,000-operations monthly cap. | All plans include all listed features and 15 destinations, while event volume determines the plan; warehouse export requires Growth or above. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | SetRoasFlow collects website and store events into unified customer profiles and sends data to advertising, CRM, analytics and warehouse tools. |
| Security certifications | Hightouch states that it maintains SOC 2 Type 2 compliance and ISO 27001 certification and supports HIPAA, GDPR and CCPA requirements. | During open beta, SetRoasFlow says it holds no SOC 2 report, ISO 27001 certification or PCI attestation and offers no uptime SLA. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | The pricing page lists community support for Free, email support for Starter, priority email support for Growth, and dedicated support for Enterprise. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
SetRoasFlow
- Growth$99 a month
- Starter$290 a month
- Scale$299 a month
- Enterprise$599 a month
- FreePrice not published
In their own words
SetRoasFlow
SetRoasFlow collects website and store events, joins them into customer profiles, and routes data to advertising, CRM, analytics, and warehouse tools. Server-side collection covers page views, add-to-carts, checkouts, purchases, and custom events. Profiles can combine email, phone, customer ID, session, and anonymous ID with orders, lifetime value, touchpoints, and event history. Users can build audience segments from lifetime value, order count, recency, channel, consent state, or collected attributes, then sync audiences to ad platforms. Its integrations list includes Shopify, WooCommerce, JavaScript, Meta, TikTok, Google Ads, Klaviyo, HubSpot, BigQuery, Snowflake, Amazon S3, Cloudflare R2, and webhooks. Consent is checked per request at the edge, with opt-in rules for the EU, EEA, UK, and Switzerland and opt-out rules for the United States and rest of world, including Global Privacy Control. Email and phone are hashed before advertising platforms receive them, and edge requests use TLS. Plans include 15 destinations; warehouse export requires Growth or above. The Free plan includes 10K events/mo and one website; the pricing note lists paid access from €29/mo.