Hightouch vs Splink
Hightouch
hightouch.comSplink
moj-analytical-services.github.ioSide by side
| Figure | Hightouch | Splink |
|---|---|---|
| Price from | $350/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 9 | 2 |
| Spec score · Identity Resolution Software | 9.2 (#1) | 8.4 (#2) |
| Rating on Capterra | 4.5 out of 5 from 2 reviews. | 0.0 out of 5 from 0 reviews; the listing is categorised as payment-processing software. |
| Rating on G2 | 4.6 out of 5 from 419 reviews. | 5.0 out of 5 from 2 reviews; the listing is categorised as payment-processing software rather than the open-source data-linkage package. |
| Rating on Software Advice | 4.5 out of 5 from 2 reviews. | No reviews yet; the page presents custom-quote pricing and payment-processing categories rather than data-linkage functionality. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Users are directed to a public GitHub discussion forum for questions after consulting the documentation. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | Splink is a Python package for probabilistic record linkage and entity resolution that deduplicates or links records without unique identifiers. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Splink
Splink is a free Python package for probabilistic record linkage, used to deduplicate records and connect them when unique identifiers are absent. Its linkage method follows the Fellegi-Sunter model and can be trained without labeled examples. Matching can include term-frequency adjustments and user-defined fuzzy logic. Splink creates SQL for a selected backend, with documented support for DuckDB, Spark, SQLite, and PostgreSQL. DuckDB is recommended for most users; Spark is recommended for very large linkages or when a Spark cluster is more accessible. The maker says it can run on DuckDB or big-data backends such as Spark for linkages of 100+ million records. It works best with standardized data across several columns that are not highly correlated, rather than a single bag-of-words column. Interactive visualizations help examine and diagnose models, predictions, and clusters. Install with pip or conda, with optional backend-specific installation for Spark and PostgreSQL. It runs on Linux, macOS, and Windows, as well as self-hosted environments.