Hightouch vs Trench
Hightouch
hightouch.comTrench
trench.devSide by side
| Figure | Hightouch | Trench |
|---|---|---|
| Price from | $350/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 9 | 2 |
| Spec score · Event Tracking Software | 9.2 (#1) | 7.2 (#20) |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Trench is open-source infrastructure for real-time event tracking and analytics. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | The site describes Trench as GDPR compliant. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Trench
Trench is open-source infrastructure for collecting, processing, querying, and routing real-time event data. It is built on Apache Kafka and ClickHouse, and the project says a single node can process thousands of events per second with Kafka. Users query incoming data through SQL or REST and can send it to other destinations using throttled webhooks. Trench supports the Segment specification, including Track, Identify, and Group, for server-side collection and event routing. Deployment is self-hosted: a production-ready Docker image includes Kafka, ClickHouse, and the application, and the Open Source plan runs on any cloud provider. Trench is released under the MIT License and the site describes it as GDPR compliant. The Open Source plan costs nothing, has no usage limits, and includes community support through Slack. Enterprise uses volume-based pricing and adds dedicated infrastructure, support, and deployment options.