Hightouch vs Yespo
Hightouch
hightouch.comYespo
yespo.ioSide by side
| Figure | Hightouch | Yespo |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 0 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.4 (#33) |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | Yespo's pricing page states that it is GDPR, CCPA, and CASL compliant. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Yespo lists ready-configured integrations for Cartum, Shopify, WooCommerce, and OpenCart, and recommends API integration for data exchange with other systems. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Yespo describes its product as an AI-powered omnichannel customer data platform for ecommerce. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Yespo says it operates an information security management system certified to ISO/IEC 27001:2022, covering platform development, operation, and administration. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | The site offers chat and email support and advertises 24/7 live support on its homepage. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Yespo
Yespo is a customer data platform for collecting, unifying, segmenting and activating customer data in marketing. It offers unified customer profiles and behavior-based audience segmentation, alongside campaigns through email, SMS, web and mobile push, in-app messages, App Inbox, widgets, Telegram and Viber. Teams can automate workflows and set up omnichannel campaigns from a single trigger. Yespo says its predictive segmentation identifies audiences likely to purchase; it also lists generative content tools, automated A/B testing and more than 200 product recommendation algorithms. Ecommerce shops can connect through ready-made integrations for Cartum, Shopify, WooCommerce and OpenCart. For other systems, Yespo recommends API integration, and says Zapier can connect it with more than 3,000 programs and services. Registration provides basic features and campaigns to up to 500 contacts for free. The 30-day Trial includes all channels and features, with daily and monthly message limits for each channel except In-App and widgets. Yespo lists web, Android, iOS and API access. Its headquarters are in Warsaw, Poland.