HitPath vs Lasso
HitPath
hitpath.comLasso
getlasso.coSide by side
| Figure | HitPath | Lasso |
|---|---|---|
| Price from | — | $2.42/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 9 |
| Spec score · Affiliate Link Management Software | 7.5 (#19) | 8.9 (#3) |
| Integrations | The product lists QuickBooks integration and describes suppression management integrations with Optizmo and UnsubCentral. | The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections. |
Plans
Lasso
- FreeFree
- FreeFree
- Creator$19 a month
- Pro$29 a month
- Pro$29 a year
- Studio$59 a year
- Studio$59 a month
- Creator$190 a year
- EnterprisePriced on request
In their own words
Lasso
Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.