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Lasso

getlasso.co

From $2.42/mo Free plan WebAPIBrowser extension
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Spec score 8.9 #3 of 27 in Affiliate Link Management Software

What it is

Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.

Spec sheet

What it does
Lasso is an affiliate-marketing toolkit for managing, displaying, localizing and tracking monetized links.Read 15 Oct 2026 · support.getlasso.co
Product
Lasso is a suite of affiliate marketing tools designed to help increase conversions and revenue on WordPress sites.Read 2 Oct 2026 · getlasso.co
Platforms
Lasso lists WordPress, websites, YouTube, Instagram, and link-in-bio Pages as platforms or uses for its tools.Read 2 Oct 2026 · getlasso.co
Integrations
The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections.Read 2 Oct 2026 · support.getlasso.co
Security
Lasso Analytics says it takes reasonable steps to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction.Read 2 Oct 2026 · getlasso.co
Support
The pricing page lists AI and human support for Creator and Pro and priority support for Studio; Free lists AI and support documentation.Read 2 Oct 2026 · getlasso.co
Affiliate links
Lasso says it supports Amazon and non-Amazon affiliate links so users can manage monetized links in one place.Read 2 Oct 2026 · support.getlasso.co
Affiliate Plus
Affiliate Plus uses AI matching and private merchant deals to offer higher commissions on eligible products.Read 15 Oct 2026 · getlasso.co
AI extensibility
Lasso documents ChatGPT, Claude, Cursor and MCP connectivity through a Bearer-key endpoint that is read-only unless changes are confirmed.Read 15 Oct 2026 · support.getlasso.co
Amazon automation
Pasting an Amazon URL can retrieve title, image and price without an API key, with data refreshed every 24 hours.Read 15 Oct 2026 · getlasso.co
Amazon compliance
Lasso states that it refreshes Amazon data daily, supports customizable disclosures and does not cloak Amazon links by default.Read 15 Oct 2026 · support.getlasso.co
Amazon marketplace
The company says its high commission marketplace has over 450,000 products and offers exclusive brand deals on some Amazon products.Read 2 Oct 2026 · getlasso.co
Amazon product data
Lasso says Amazon product images and details are updated every 24 hours in line with Amazon's terms of service.Read 2 Oct 2026 · getlasso.co
Analytics
Analytics track clicks and performance across a site or YouTube channel, and the help page identifies analytics as a paid-plan feature.Read 2 Oct 2026 · support.getlasso.co
API access plan
Lasso's internal API for custom layouts, templates and plugins is restricted to Studio, while Amazon Creators API access is available on paid plans.Read 15 Oct 2026 · support.getlasso.co
Cancellation behavior
After cancellation, existing links remain functional but users can no longer update links or displays while the site stays connected.Read 15 Oct 2026 · getlasso.co
Company identity and headquarters
Crunchbase identifies the company as Lasso Analytics, Inc., headquartered in Hoboken, New Jersey, and privately held.Read 15 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Lasso as privately held with 2–10 employees.Read 15 Oct 2026 · linkedin.com
Comparison tables
Users can build comparison tables from product groups and insert them into content.Read 15 Oct 2026 · getlasso.co
Display formats
The WordPress product-display system provides Single, Button, Image, List, Grid and Gallery styles, each with eight themes.Read 15 Oct 2026 · support.getlasso.co
Displays
Lasso turns links into product boxes, buttons, lists, grids, and comparison style layouts.Read 2 Oct 2026 · support.getlasso.co
Documentation and support
The help center has sections for onboarding, features, analytics, integrations/API, troubleshooting, security, billing and FAQs; support is offered by email and chat.Read 15 Oct 2026 · support.getlasso.co
Founded and funding
Dealroom lists an April 2020 launch and a 2021 TinySeed investment; the company was founded by Andrew and Laura Fiebert.Read 15 Oct 2026 · app.dealroom.co
Free tier limit
The free plan includes one property, single product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken link alerts, analytics, international localization, team support, and API access.Read 2 Oct 2026 · getlasso.co
Installation requirements
The Lasso Lite WordPress listing requires WordPress 5.1 or newer and PHP 7.2 or newer, reports 4,000-plus active installs and is tested through WordPress 7.1.3.Read 15 Oct 2026 · wordpress.org
International links
Amazon OneLink localization can route international visitors to their local Amazon store, and mobile deep links can open the Amazon app.Read 15 Oct 2026 · getlasso.co
Licence terms
The hosted service terms grant a revocable, non-transferable limited licence for personal or internal business use and disclaim compatibility with third-party plugins, browsers and hosts.Read 15 Oct 2026 · getlasso.co
Limit: billing and gating
Trustpilot complaints include failed cancellations with continued billing, pressure to upgrade for API functions, tracking inaccuracies and difficult cleanup after uninstall.Read 15 Oct 2026 · trustpilot.com
Limit: Digital Whale Club
That reviewer says Lasso is unnecessary for low-traffic beginners, Shopify-only stores, newsletter affiliates and social-first users.Read 15 Oct 2026 · digitalwhaleclub.com
Limit: independent user
Nate Shivar reports recurring upgrade prompts, higher pricing than alternatives and added WordPress database/script complexity.Read 15 Oct 2026 · nateshivar.com
Limit: Product Hunt
Product Hunt reviews praise setup and automation but identify reporting depth as a gap; one reviewer reports bloat, slower pages and weak support.Read 15 Oct 2026 · producthunt.com
Limit: WordPress plugin
WordPress reviewers report missing Divi integration, persistent upgrade banners and an awkward or cumbersome Lite interface.Read 15 Oct 2026 · wordpress.org
Link health
Lasso alerts users to broken affiliate links, unavailable Amazon products and unmonetized opportunities.Read 15 Oct 2026 · getlasso.co
Link management
A centralized dashboard lets creators organize links, update destinations globally and import links from other plugins.Read 15 Oct 2026 · support.getlasso.co
Link opportunities
Its Opportunities feature identifies unlinked product mentions and links that are missing, broken, outdated, or could be improved in existing content.Read 2 Oct 2026 · support.getlasso.co
Notable release
The WordPress plugin version 160 release dated October 8, 2026 added an onboarding tour, PostHog analytics and marketplace polish.Read 15 Oct 2026 · wordpress.org
Performance analytics
Performance reports include clicks, revenue, CTR and EPC by page, product and affiliate network, with historical data backfilled for more than two years.Read 15 Oct 2026 · getlasso.co
Praise: customer service
Trustpilot reviewers repeatedly describe support as helpful and responsive and cite easy displays, link management and earnings reporting.Read 15 Oct 2026 · trustpilot.com
Praise: Digital Whale Club
A long-term user reports polished displays, comparison tables, organized links and useful broken-link monitoring across affiliate sites.Read 15 Oct 2026 · digitalwhaleclub.com
Praise: GetApp reviewer
The verified GetApp reviewer praised neat product designs, simple deployment and improved conversion potential.Read 15 Oct 2026 · getapp.com
Praise: independent user
Nate Shivar reports an intuitive scalable dashboard, bulk-import compatibility and clear performance metrics.Read 15 Oct 2026 · nateshivar.com
Praise: WordPress plugin
WordPress reviewers praise the free starting option, importing links and responsive technical support.Read 15 Oct 2026 · wordpress.org
Public API
The hosted API exposes product data, marketplace products, link management, link status and click reports; Studio tokens are limited to 2,000 requests per day.Read 15 Oct 2026 · api.getlasso.co
Rating on GetApp
5.0 out of 5 from 1 review.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.2 out of 5 from 97 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on WordPress.org
3 out of 5 from 46 reviews.Read 15 Oct 2026 · wordpress.org
Security statement
Lasso says collected information is not sold or shared and is used for system health and dashboard functions, with deletion requests supported.Read 15 Oct 2026 · support.getlasso.co
Supported networks
Performance integrations include CJ, Impact and ShareASale, with a request process for additional networks.Read 15 Oct 2026 · getlasso.co

Plans and prices

Free Free Free forever. 1 property · Single product displays · Amazon images with your API · Simple link dashboard Read 2 Oct 2026 · getlasso.co
Free Free 1 property · single product displays · simple link dashboard · Amazon images/pricing with API · AI support and docs Read 15 Oct 2026 · getlasso.co
Creator $19 a month $190/year 1 property · product displays/tables/grids · no-API Amazon data · basic dashboard · broken-link alerts · simple analytics Read 15 Oct 2026 · getlasso.co
Pro $29 a month $289/year 3 properties · synced dashboard · advanced analytics · international localization · broken-link alerts Read 15 Oct 2026 · getlasso.co
Pro $29 a year Billed annually at $289. 3 properties · Product displays, tables, and grids · No-API Amazon images & pricing · Synced link dashboard · Broken link alerts · Advanced analytics · International link localization Read 2 Oct 2026 · getlasso.co
Studio $59 a year Billed annually at $549. 5 properties · Product displays, tables, and grids · No-API Amazon images & pricing · Synced link dashboard · Broken link alerts · Advanced analytics · International link localization · Team support · API access · Priority support Read 2 Oct 2026 · getlasso.co
Studio $59 a month $549/year 5 properties · advanced analytics · localization · team support · API access · priority support Read 15 Oct 2026 · getlasso.co
Creator $190 a year Billed annually at $190. 1 property · Product displays, tables, and grids · No-API Amazon images & pricing · Basic link dashboard · Broken link alerts · Simple analytics Read 2 Oct 2026 · getlasso.co
Enterprise Priced on request Unlimited properties · custom features and integrations · dedicated account manager Read 15 Oct 2026 · getlasso.co

Every Lasso plan and price →

Strong points and limits

Strong points

  • Manages Amazon and non-Amazon affiliate links.
  • Supports several product display formats.
  • Opportunities flags unlinked mentions and problematic links.
  • Analytics cover sites and YouTube channels.
  • Free plan is available.

Limits

  • Free plan covers one property.
  • Free excludes analytics and broken-link alerts.
  • Free excludes international localization and API access.
  • Creator, Pro, and Studio are billed annually.

Who it suits

Lasso suits WordPress publishers who manage affiliate links and want to present them as product displays. Publishers who need analytics, link alerts, localization, or API access should note those are absent from the free tier.

Verdict

Lasso brings affiliate link management, displays, and monetization opportunities together for WordPress sites. The free tier is limited; the listed paid annual prices are $190.00 USD for Creator, $289.00 USD for Pro, and $549.00 USD for Studio.

Where Specifiction places it

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