iris by Avelon vs Lasso
iris by Avelon
avelonetwork.comLasso
getlasso.coSide by side
| Figure | iris by Avelon | Lasso |
|---|---|---|
| Price from | Free | $2.42/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 9 |
| Spec score · Affiliate Link Management Software | 8.3 (#5) | 8.9 (#3) |
| Documentation and support | The support hub provides affiliate onboarding, bank-account, program-application, link-creation and wallet guides, plus troubleshooting and developer/publisher documentation. | The help center has sections for onboarding, features, analytics, integrations/API, troubleshooting, security, billing and FAQs; support is offered by email and chat. |
| Integrations | Avelon's integration hub lists Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail integrations. | The help center lists compatibility or guides for TranslatePress, WP All Import, WP Recipe Maker, Elementor and other page builders, GeniusLink, and ChatGPT, Claude, Cursor, and MCP connections. |
| Rating on GetApp | 4.6 out of 5 from 137 reviews for Avelon. | 5.0 out of 5 from 1 review. |
| Security statement | Avelon's terms require technical and organisational measures intended to protect data security, confidentiality and integrity. | Lasso says collected information is not sold or shared and is used for system health and dashboard functions, with deletion requests supported. |
| What it does | iris creates one product link that automatically routes each click to the best purchase destination using location, stock, price and conversion performance. | Lasso is an affiliate-marketing toolkit for managing, displaying, localizing and tracking monetized links. |
Plans
Lasso
- FreeFree
- FreeFree
- Creator$19 a month
- Pro$29 a month
- Pro$29 a year
- Studio$59 a year
- Studio$59 a month
- Creator$190 a year
- EnterprisePriced on request
In their own words
iris by Avelon
iris by Avelon redirects affiliate clicks according to a shopper’s location, product availability, price and conversion performance. It can send a shopper to a local retailer that ships to them in their currency, or redirect to an in-stock product or a better price across its merchant network. Affiliates can choose among more than 800,000 products when creating a link, set a preferred merchant for a region, or restrict traffic to a specific retailer. Avelon says its feeds cover hundreds of retailers and that every retailer with an Avelon program is available in iris. Links can be shared in places such as Instagram bios, YouTube descriptions and websites. Link creation requires a verified Avelon affiliate account. The web service is free for verified affiliates, at free. Avelon describes its affiliate platform as sports-focused and serving brands, publishers, creators and athletes. Its integrations include Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail; it also provides affiliate onboarding, guides and troubleshooting resources.
Lasso
Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.