iris by Avelon
avelonetwork.com
What it is
iris by Avelon redirects affiliate clicks according to a shopper’s location, product availability, price and conversion performance. It can send a shopper to a local retailer that ships to them in their currency, or redirect to an in-stock product or a better price across its merchant network. Affiliates can choose among more than 800,000 products when creating a link, set a preferred merchant for a region, or restrict traffic to a specific retailer. Avelon says its feeds cover hundreds of retailers and that every retailer with an Avelon program is available in iris. Links can be shared in places such as Instagram bios, YouTube descriptions and websites. Link creation requires a verified Avelon affiliate account. The web service is free for verified affiliates, at free. Avelon describes its affiliate platform as sports-focused and serving brands, publishers, creators and athletes. Its integrations include Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail; it also provides affiliate onboarding, guides and troubleshooting resources.
Spec sheet
- What it does
- iris creates one product link that automatically routes each click to the best purchase destination using location, stock, price and conversion performance.Read 15 Oct 2026 · avelonetwork.com
- Purpose
- iris routes affiliate link clicks by location, availability, price and conversion performance to improve the path to purchase.Read 3 Oct 2026 · avelonetwork.com
- Integrations
- Avelon's integration hub lists Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail integrations.Read 3 Oct 2026 · avelonetwork.com
- Access requirement
- Users must be verified Avelon affiliates and approved into a relevant program before creating iris links.Read 15 Oct 2026 · avelonetwork.com
- Affiliate network scale
- Avelon's affiliate page claims access to more than 200 sports brands and says it is trusted by over 2,500 athletes and publishers.Read 15 Oct 2026 · avelonetwork.com
- Affiliate support
- Avelon provides an affiliate support hub with onboarding materials, how-to guides and troubleshooting resources.Read 3 Oct 2026 · avelonetwork.com
- API and extensibility
- Avelon pricing states that API access is included in all plans, while custom integrations are handled through account management and documentation requested from Avelon.Read 15 Oct 2026 · avelonetwork.com
- Availability and pricing
- iris checks product availability and pricing in real time across its merchant network and can redirect clicks to an in-stock option or a better price.Read 3 Oct 2026 · avelonetwork.com
- Avelon integrations
- Avelon lists Shopify, WooCommerce, BigCommerce, CraftCMS, Magento/Adobe, Citrus Lime and Push Retail integrations, with custom integration documentation available on request.Read 15 Oct 2026 · avelonetwork.com
- Company founded and size
- LinkedIn lists Avelon as founded in 2022 with 2–10 employees.Read 15 Oct 2026 · uk.linkedin.com
- Company headquarters
- LinkedIn lists the privately held Avelon sports partnership network headquarters in Brighton, United Kingdom.Read 15 Oct 2026 · uk.linkedin.com
- Company legal name
- Avelon Network Ltd is the UK company named in the brand terms, company number 13772806.Read 15 Oct 2026 · avelonetwork.com
- Company positioning
- LinkedIn describes Avelon as a sports-focused affiliate, ambassador and publisher-management platform offering geolocation links, commission management and automated payouts.Read 15 Oct 2026 · uk.linkedin.com
- Data collection statement
- Avelon says it does not collect consumer names, shipping addresses or mobile numbers for attribution, describing its collected data as minimal.Read 15 Oct 2026 · avelonetwork.com
- Data ownership term
- Avelon's brand terms state that data collected through its platform and plug-ins is owned exclusively by Avelon.Read 15 Oct 2026 · avelonetwork.com
- Developer documentation depth
- The affiliate support area lists an Automatic Affiliate URL Converter and programmatic offline ad-hoc link documentation, but no public iris SDK is listed.Read 15 Oct 2026 · avelonetwork.com
- Documentation and support
- The support hub provides affiliate onboarding, bank-account, program-application, link-creation and wallet guides, plus troubleshooting and developer/publisher documentation.Read 15 Oct 2026 · avelonetwork.com
- Ecosystem restriction
- The iris guide says products must belong to retailers integrated with Avelon; importing products from outside the Avelon ecosystem is not supported in its current form.Read 15 Oct 2026 · avelonetwork.com
- Geo-targeting
- The service detects a clicker's location and redirects to a retailer able to serve that country, including local currency and shipping suitability.Read 15 Oct 2026 · avelonetwork.com
- Intended audience
- Avelon describes itself as a sports-focused affiliate platform serving brands, publishers, creators and athletes.Read 3 Oct 2026 · avelonetwork.com
- Licence
- The reviewed official pages describe iris as a hosted Avelon service and publish no open-source licence.Read 15 Oct 2026 · avelonetwork.com
- Limit: brand communication
- Some reviewers say brands do not respond to messages or affiliate applications, leaving applications pending.Read 15 Oct 2026 · softwareadvice.com
- Limit: mobile experience
- Reviewers report mobile login frustration and pages that do not fit the phone screen without horizontal scrolling.Read 15 Oct 2026 · softwareadvice.com
- Limit: payout timing
- A reviewer says payouts can take a while to arrive, while another says payout setup could be more efficient.Read 15 Oct 2026 · softwareadvice.com
- Limit: verification delays
- Multiple Software Advice reviews report slow or pending affiliate verification, including waits of about a week or longer.Read 15 Oct 2026 · softwareadvice.com
- Link publishing
- iris links can be posted anywhere ordinary links are used, including Instagram bios, YouTube descriptions and websites.Read 15 Oct 2026 · avelonetwork.com
- Merchant coverage
- Every retailer with an Avelon program is included in iris, and Avelon says it can onboard requested retailers.Read 15 Oct 2026 · avelonetwork.com
- Praise: ease of use
- Independent Software Advice reviewers repeatedly describe Avelon as straightforward, user-friendly and easy to navigate, with clear dashboards and setup.Read 15 Oct 2026 · softwareadvice.com
- Praise: reporting and notifications
- Reviewers repeatedly praise dashboard visibility, sales tracking, scheduled reporting emails and notifications when commissions or sales occur.Read 15 Oct 2026 · softwareadvice.com
- Preferred retailer control
- Creators can assign a preferred merchant for a region and retain that priority while iris optimises around it.Read 15 Oct 2026 · avelonetwork.com
- Price optimisation
- When another merchant has better pricing, iris can redirect the click without requiring the creator to edit the link.Read 15 Oct 2026 · avelonetwork.com
- Privacy and security
- Avelon's API data policy says API data is encrypted, access is restricted to authorised personnel, and systems are monitored and audited.Read 3 Oct 2026 · avelonetwork.com
- Product feeds
- iris relies on product-feed integrations from hundreds of merchants to determine stock availability.Read 15 Oct 2026 · avelonetwork.com
- Product matching limitation
- The guide says some smaller brands may lack barcodes or an uploaded product feed, which can prevent products appearing in iris.Read 15 Oct 2026 · avelonetwork.com
- Product selection
- Avelon says affiliates can select from more than 800,000 products to create an iris link.Read 3 Oct 2026 · avelonetwork.com
- Rating on Capterra
- 4.9 out of 5 from 137 reviews for Avelon, the platform containing iris.Read 15 Oct 2026 · capterra.com
- Rating on G2
- 0 out of 5 from 0 reviews; G2 says there are not enough reviews to provide buying insight.Read 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.6 out of 5 from 137 reviews for Avelon.Read 15 Oct 2026 · getapp.com
- Rating on Software Advice
- 4.9 out of 5 from 137 reviews for Avelon.Read 15 Oct 2026 · softwareadvice.com
- Real-time availability
- iris checks merchant inventory in real time and can redirect traffic when a product sells out.Read 15 Oct 2026 · avelonetwork.com
- Retailer controls
- Affiliates can set a preferred merchant by region or lock traffic to a specific retailer.Read 3 Oct 2026 · avelonetwork.com
- Retailer lock-off
- Traffic can be locked to one retailer in a region or globally instead of using iris optimisation.Read 15 Oct 2026 · avelonetwork.com
- Security statement
- Avelon's terms require technical and organisational measures intended to protect data security, confidentiality and integrity.Read 15 Oct 2026 · avelonetwork.com
- Tracking implementation
- Avelon says its integrations use hashed or encrypted first-party cookies and send checkout data through a POST API call.Read 15 Oct 2026 · avelonetwork.com
- Where links can be posted
- Avelon says iris links can be posted anywhere users normally post links, including Instagram bios, YouTube descriptions and websites.Read 3 Oct 2026 · avelonetwork.com
Plans and prices
Strong points and limits
Strong points
- Routes shoppers to local retailers and currency.
- Checks product availability and pricing in real time.
- Supports regional merchant preferences or retailer locks.
- Free for verified Avelon affiliates.
- Links can be posted across common link-sharing channels.
Limits
- Creating links requires a verified Avelon affiliate account.
- Available on web only.
Who it suits
iris suits verified Avelon affiliates who want to route product links by location, stock or price. Avelon describes its platform as serving sports brands, publishers, creators and athletes.
Verdict
iris offers location-, stock- and price-based routing for affiliate links at no charge to verified Avelon affiliates. Its account requirement is central: link creation is limited to Avelon-verified affiliates.
Where Specifiction places it
- Affiliate Link Management Software#5 of 278.3